All posts by Caitlin Saunders

What is direct response TV (DRTV)?

For brands aiming to maximize reach and drive conversions, direct response TV (DRTV) is a powerful tool and a high-impact medium in the evolving digital landscape.

Published: January 9, 2025 by Experian Marketing Services

Commerce media: Retail’s next big opportunity

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Commerce media has recently established itself as a significant player in the AdTech industry. What is it and why should you care?

Published: December 3, 2024 by Experian Marketing Services

Hedged gardens: The future of advertising

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The "hedged garden" is gaining traction in AdTech as a promising new approach. Let's explore its details and potential impact.

Published: November 12, 2024 by Experian Marketing Services

Top five retail marketing challenges in 2024

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Discover the top retail marketing challenges for 2024 and explore strategies to overcome them. Read more here.

Published: October 15, 2024 by Experian Marketing Services

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