All posts by Erin Haselkorn
The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....
Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......
On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data...
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...
While an increasing number of data quality solutions are being implemented, not all are calculating the return on...
Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via...
As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support...
Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....
With the explosion of big data initiatives, marketers need to make sure they are utilizing data management best practices....