All posts by Erin Haselkorn

The chief data officer is changing the way organizations manage and utilize data. Here's why organizations need a CDO at the center of their data strategy.

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven world.

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can provide.

As marketers look to better understand consumers, they need to keep data quality in mind.

The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight.

Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools at the point of capture. Quality data yields better segmentation and intelligence.