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New Icon Block Reversion Test

Identify the right customers

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Published: April 10, 2026 by Andy.Monte@experian.com
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Icon block list test

Ask the Expert

Use case #1: Identifying customer spending potential to boost growth for a retail chain Objective Solution Results The solution By syncing its cookies with the Digital Graph, the DSP gained access to related identifiers, including: This expanded identity universe gave the DSP a unified view of individuals and households, making it possible to connect impressions to conversions across devices and channels. With each weekly refresh, attribution models stayed accurate and up to date, turning fragmented signals into proof of performance. Results Within weeks, the DSP saw measurable improvements

Published: April 8, 2026 by Adam.Lewis@experian.com
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Author Testing

Author Testing

Marketing across channels

This is an author field test post

Published: April 8, 2026 by Andy.Monte@experian.com
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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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