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Customer data enrichment with a4 Advertising

Customer data enrichment with a4 Advertising

Ask the Expert

Discover the importance of data enrichment and its benefits in connected TV (CTV) advertising from experts at a4 Advertising and Experian.

Published: June 27, 2023 by Experian Marketing Services
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Sell-side targeting with OpenX

Sell-side targeting with OpenX

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Discover the shift to targeting on the sell-side and learn how first- and third-party data are being used from experts at OpenX and Experian.

Published: June 8, 2023 by Experian Marketing Services
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Helping you navigate Google’s transition to Client Hints

Helping you navigate Google’s transition to Client Hints

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Google is replacing User-Agents with Client Hints across their Chromium browsers. Learn what this change means and how it impacts OpenRTB in our Q&A.

Published: January 31, 2023 by Experian Marketing Services
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Tapad earns SOC 2 Type 2 certification for third year in a row

Tapad earns SOC 2 Type 2 certification for third year in a row

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Tapad, a part of Experian, is SOC 2 Type 2 and 27001 compliant. Learn why you should add these certifications to your AdTech information security strategy.

Published: January 24, 2023 by Experian Marketing Services
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Ask the Expert: Hashed Email

Ask the Expert: Hashed Email

Ask the Expert

We asked the experts about hashed email. What is email hashing? Do we need to hash email addresses in databases? What can we expect for hashed identifiers?

Published: September 6, 2022 by Experian Marketing Services
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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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