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Recently, Patrick Workman, Experian Marketing Services’ vice president of global platform partnerships, was named as part of DMN’s annual 40Under40 list. The recognition is...
When it comes to building effective marketing campaigns, it has become increasingly important for businesses to truly understand who their consumers are in order...
Lexer, the leading customer data platform for Retail and Consumer Brands have extended their 2.5 year partnership with Experian to now include ConsumerViewSM. In...
US marketers are expected to spend roughly $100 billion on digital advertising this year, with more than half of those transactions occurring programmatically (source:...
Experian is pleased to announce our involvement in The Internet of Things Consortium (IoTC) as a member organization. Experian joins more than 60 leading...
Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....
In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...