Identify the right customers

It’s no longer an option for brands to understand their audiences. Given the advances in ad tech over the past few years, any brand...

Published: November 4, 2019 by Ali Mack, Strategic Partner Manager

An individual’s identity has become more and more central to the consumer experience. In an age of individualism, customers want advertisements that are relevant...

Published: November 1, 2019 by Experian Marketing Services

As auto manufacturers battle a widening gap between accelerating innovation and financial health, they face additional challenges around changing consumer shopping habits. According to...

Published: October 31, 2019 by Howard Luks, Managing Director, Americas, Eyeota

Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...

Published: October 18, 2019 by Brad Danaher, Director of TV Solutions

Connecting to consumers is a vital aspect of the world we live in today. Marketers are always looking to create more meaningful interactions with...

Published: September 25, 2019 by Kyle Smith, Director of Digital Marketing Strategic Services

What generation already has 61 million consumers, is set to be the largest generation ever, and influences $600 billion of spending? While you may...

Published: September 19, 2019 by Experian Marketing Services

During June’s CRMC 2019 event in Chicago, I had a chance to sit down with Dan Thorpe, analytics leader at Chico’s FAS to discuss...

Published: August 26, 2019 by Lester Holze, VP of Sales

Retail is in a period of transition. In the past, when retailers wanted places to sell their products, they would open stores that would...

Published: August 13, 2019 by Steve Zimmerman, Director of Custom Analytics

According to market intelligence company, IDC, in 2018 the world reached 18 zettabytes of data. IDC predicts that the world’s data will grow to...

Published: August 13, 2019 by Experian Marketing Services