Identify the right customers

10 political personas to use in political digital marketing campaigns

Learn how Experian's 10 political personas can help you tailor your political digital marketing strategies for the upcoming election cycle.

April 23, 2024 by Experian Marketing Services
Top 10 audiences for Q2

We're excited to share a list of the 10 Experian syndicated audiences that were the most popular with advertisers in Q2 2023.

April 9, 2024 by Experian Marketing Services
Six alternatives to third-party cookies

In this blog post, we cover six alternatives to third-party cookies that emphasize genuine connections and customer insight.

Understanding cookie deprecation and its impact on advertising

Explore the impact of cookie deprecation on digital marketing and learn how to adapt using ethical data practices and first-party data.

March 26, 2024 by Experian Marketing Services
Five audience categories for your spring advertising campaigns

Explore five strategic audience categories to elevate your spring advertising campaigns with relevant Experian syndicated audiences.

March 14, 2024 by Hayley.Schneider@experian.com
Three audience categories for political campaign marketing

Learn how Experian's 240 political audiences can help your political campaign marketing succeed in connecting with voters.

January 30, 2024 by Hayley.Schneider@experian.com
Discover 2024 marketing trends in Experian’s digital audience report

Experian’s 2024 Digital audience trends and predictions report offers insights on 2024 marketing trends based on our industry-leading data.

December 19, 2023 by Hayley.Schneider@experian.com
Experian launches innovative new Geo-Indexed audiences

Learn how Experian's new Geo-Indexed audiences can help you craft successful campaigns without compromising data privacy.

November 28, 2023 by James Esquivel
Experian’s Census Area Projections & Estimates Data (CAPE): 2023 release

We've updated our Census Area Projections & Estimates(CAPE) data with 2020 Census data. Learn more about our CAPE data in this blog post.

October 3, 2023 by James Esquivel

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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