Manage your data

The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.

Understanding cookie deprecation and its impact on advertising

Explore the impact of cookie deprecation on digital marketing and learn how to adapt using ethical data practices and first-party data.

March 26, 2024 by Experian Marketing Services
Case study: How Experian’s Graph strengthened MiQ’s Identity Spine

Discover how MiQ's strategic partnership with Experian strengthened their Identity Spine, ensuring a data-driven approach in a cookieless landscape.

February 27, 2024 by Hayley.Schneider@experian.com
Experian’s Graph adds support for Unified I.D. 2.0 (UID2)

Learn how Experian's support of UID2 in our Graph enhances consumer insights for effective cookieless media strategies.

November 9, 2023 by Dylan Rothenberg
Exploring data ownership and its role in advertising with Merkle

Discover the importance of data ownership and learn how centralized data can enhance your customer's experience.

September 28, 2023 by Experian Marketing Services
Experian’s identity resolution solution now available in AWS Clean Rooms

Experian's identity resolution solution is now available in AWS Clean Rooms. Learn more about this partnership in our blog post.

September 19, 2023 by Tyler Middleton
Syndicated audiences update: August 2023

Experian Marketing Services' August 2023 syndicated audiences update. We highlight a few of these audiences and how you can use them.

September 8, 2023 by James Esquivel
Identity resolution: A key ingredient for success in data clean rooms

Understand the importance of identity resolution and data clean rooms in AdTech, as well as how Experian can help you address these challenges.

September 7, 2023 by Dylan Rothenberg
Maximize ad targeting with supply-side advertising

Discover how supply-side advertising can help you overcome the challenges of signal loss to deliver high-quality audience targeting and ad placement.

August 22, 2023 by Hayley.Schneider@experian.com
Data’s new era of trust and collaboration

Scott Kozub, VP of Product Management, told the story of Experian Sanctuary, at the iAB Audience Connect event. Read the cliff notes on Marketing Forward.

September 16, 2021 by Scott Kozub

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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