Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...
Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships. Whether that be through retail sales, account...
Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....
In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...
Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to...
The analytical revolution: three suggestions that will help you to reimage analytics in your organization and drive your business...
Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....
Webhooks are connections within the internet that enable events and data to be easily shared between...
Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers...