Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer understanding.
Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can provide.
Trends marketers need to know and consider when building marketing plans.
Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones.
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with which data-driven marketers have struggled.
Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations and guidance confirm all but one of the expected business-friendly exemptions, provide much needed clarity on outstanding topics and delay implementation of more controversial aspects of the law.
As retailers gear up for the holidays, they need to keep data quality in mind.
As marketers look to better understand consumers, they need to keep data quality in mind.