Manage your data

The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.

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Finding your baseline for better Holiday email analyti...

What does it mean?  Engagement in your mailings is predicated on a much broader combination of relationship building, consistency, and brand value than the...

Published: March 7, 2017 by Experian Marketing Services

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First-party data is gold, but it needs to be mined...

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Published: November 10, 2016 by Experian Marketing Services

Read More First-party data is gold, but it needs to be mined

Client Holiday Readiness Series: Threat Analytics and ...

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Published: November 8, 2016 by River Xin

Read More Client Holiday Readiness Series: Threat Analytics and Monitoring

Client Holiday Readiness Series: You’ve got to go for ...

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Published: November 4, 2016 by Experian Marketing Services

Read More Client Holiday Readiness Series: You’ve got to go for speed

Client Holiday Readiness Series: Identity and Access M...

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Published: October 27, 2016 by River Xin

Read More Client Holiday Readiness Series: Identity and Access Management

Client Holiday Readiness Series: Key Operational Prepa...

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Published: October 21, 2016 by Peter Santos

Read More Client Holiday Readiness Series: Key Operational Preparations

Data integration and omnichannel activation for seamle...

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Published: October 10, 2016 by Experian Marketing Services

Read More Data integration and omnichannel activation for seamless interactions

A new data management role: The Chief Data Officer...

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Published: May 11, 2016 by Experian Marketing Services

Read More A new data management role: The Chief Data Officer

Using addressable advertising to supercharge campaigns...

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Published: April 28, 2016 by Experian Marketing Services

Read More Using addressable advertising to supercharge campaigns

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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