Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across time.
In a recent analysis we learned that 7.3 percent of all U.S. homes are cord-cutters, meaning they have high-speed Internet but don’t pay for television.
A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying connected.
Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.
Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you should make mobile your priority.
Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant communication.
Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014 holiday season.
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can provide.
Trends marketers need to know and consider when building marketing plans.