Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent...
During 40 under 40 awards, Natalie Travaglione was recognized among 40 marketers under the age of 40 for their efforts in reshaping the marketing......
Marketing update! Spamhaus has listed a number of mailers in response to increased email bombing attacks over the last week targeting .gov...
Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....
Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...
Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...
Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...
Brian Hovis of Citi talks Financial Services marketing challenges – all require data, organizational shifts and strong technology to s...
This holiday is poised to be the first season in which mobile visits to retail sites exceed...