Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Develop a data-driven marketing strategy using the full potential of first-party data.
Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor campaigns.
Access the holiday marketing calendar + 3 tips for October to get ready for the holiday season.
College-age consumers have changed their spending habits over the past 5 years. Understand how to engage these emerging consumers.
Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven world.
Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.
Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer understanding.
Facebook just announced they will support animated GIFs creating major opportunities for marketers.
Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for.