Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
As marketers, we all understand the importance of having a single customer view to form the identity layer – after all, it is likely...
Among the buzziest industry trends in 2018, the concept of identity resolution has emerged as a strategic imperative among marketers and technology vendors. As...
Marketers and data services providers in the United States are preparing for the upcoming European Union data protection regulation and its potential impact on...
As Facebook transitions away from its Partner Categories program, let us be your guide! Experian is committed to connecting you to people that matter...
Anne is the chief marketing officer for a large home furnishings company. She uses both direct mail and addressable digital to market her company’s...
Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...
Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...
Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships. Whether that be through retail sales, account...
Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....