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The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Experian Industry Buzz

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Published: January 24, 2018 by Jill Manning, Head of Marketing

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Marketing Measurement and Attribution: Let’s bre...

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Published: January 23, 2018 by Steve Podzamsky, Lead Product Manager

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[Podcast] Addressable TV = Opportunity for Marketers...

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Published: July 18, 2017 by Brad Danaher, Director of TV Solutions

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Reimagining your role in the analytical revolution...

Making the conscious effort to not just rely on reporting –  and to look beyond it for true insight – is the first step...

Published: June 2, 2017 by Experian Marketing Services

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Tricky triggers: Understanding shopping cart abandonme...

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Published: March 20, 2017 by Experian Marketing Services

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“PII” is dead, or rethinking privacy in a digital univ...

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Published: March 17, 2017 by Experian Marketing Services

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2017: Why content is the queen of eCommerce

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Published: February 14, 2017 by Experian Marketing Services

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5 marketing resolutions for better customer engagement...

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Published: February 8, 2017 by Experian Marketing Services

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2017 marketing planning tips

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Published: February 1, 2017 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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