Experian is excited to announce that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s leading sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns. With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate high-impact, targeted, and personalized campaigns across linear, digital, and advanced TV.
Unlock unmatched audience precision
With this integration, FreeWheel customers gain access to Experian’s syndicated audiences powered by Experian Marketing Data. Experian offers 2,400 ready-to-use audiences across 15 data verticals, including demographic, lifestyle and interests, retail purchases, and auto. Backed by a deep understanding of people in the offline and digital worlds, Experian’s data is ranked #1 in accuracy by Truthset, giving advertisers confidence that they are reaching the right people.
“With the expansion of our collaboration with FreeWheel, we’re enabling digital and television advertisers to access Experian Audiences with unprecedented ease. This integration equips brands with ready-to-use audiences, allowing them to build highly personalized campaigns that precisely reach the right consumers. This helps drive measurable impact and improves the effectiveness of brands’ advertising strategies.”
ali mack, vp of adtech, experian
Publishers using Audience Manager, FreeWheel’s audience-enabled solution, can unify audiences across devices and ad types, including linear, through the FreeWheel Identity Network. Advertisers using Beeswax, FreeWheel’s demand-side platform (DSP), can target these audiences across multiple devices and platforms to ensure their campaigns resonate and deliver better results. Whether advertisers are targeting holiday shoppers or in-market car shoppers, Experian’s data ensures campaigns are timely, relevant, and effective.
Boost your campaigns with targeted audience solutions
When it comes to capturing the interest of car buyers or connecting with valuable holiday shoppers, our collaboration provides audience targeting to ensure a marketer’s message hits home when it counts.
- Capture TV viewers at the right moment. Developed in partnership with the Advertising Research Foundation (ARF), Experian’s TV viewership audiences allow advertisers to reach households based on actual viewing habits, from how a household consumes TV to the brand of TV they own.
- Drive auto sales with in-market targeting. Reach in-market and near-market car buyers to support vehicle launches and end-of-year promotions, ensuring advertisers’ messages hit consumers actively looking for a vehicle.
- Maximize retail success during the holiday. The holiday shopping season presents an ideal opportunity to capture attention, drive sales, and build lasting customer relationships. Experian can help you capitalize on the holiday season with precisely targeted audiences, including shopping styles, discount-seekers, gift-givers, and holiday travelers.
Transform your campaigns with Experian Audiences
With Experian Audiences available in FreeWheel’s platforms, advertisers can access the data they need to create high-impact campaigns across TV and digital platforms. Whether your goal is to drive sales during the holiday season or reach in-market car shoppers, Experian’s trusted data ensures you’ll reach the right audience at the right time with the right message.
For a full list of Experian’s syndicated audiences and activation destinations, download our syndicated audiences guide.
Latest posts
In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to plan and execute better content and campaigns. Here’s an excerpt on the search landscape from the upcoming 2013 Digital Marketer Report: Five Websites captured 20 percent of all search activity in Q4 2012, while the top 500 captured nearly 50 percent. Expansion to the top 1,000 Websites reached nearly 75 percent, highlighting the challenges for marketers to reach potential customers through search, even for those with a large Web presence. Top five Websites to capture search clicks Websites Domain Q4 2012 – share of search clicks Facebook www.facebook.com 8.48% YouTube www.youtube.com 5.55% Yahoo! www.yahoo.com 2.63% Wikipedia www.wikipedia.org 2.01% Amazon.com www.amazon.com 1.40% Source: Experian Marketing Services’ Hitwise Source: Experian Marketing Services’ Hitwise Even through paid search, the landscape changes very little — the top 10 Websites captured 16 percent of all paid search clicks, and the top 500 captured 56 percent. Top five Websites to capture paid search clicks Websites Domain Q4 2012 – share of paid search clicks Amazon www.amazon.com 4.19% eBay www.ebay.com 3.46% eHow www.ehow.com 2.44% BestBuy www.bestbuy.com 1.06% Yahoo! Shopping shopping.yahoo.com .85% Source: Experian Marketing Services’ Hitwise Source: Experian Marketing Services’ Hitwise Breaking through the clutter is key to reaching customers who are in the market for your product and services. Understanding who your ideal customers are can help to focus your search campaigns on these consumers and see greater campaign effectiveness. For more digital consumer insights, pre-order The 2013 Digital Marketer Report today.
With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching for.
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 22.