Ditch the cookie, not the data with the next evolution of contextual targeting
Today, we’re excited to announce Contextually-Indexed Audiences, a game-changer in contextual targeting. Experian’s new solution offers advertisers a powerful, privacy-safe solution that combines the precision of deterministic audience targeting with the flexibility of contextual targeting. Powered by real-time analysis from two million websites, access to 1,400 trusted audience segments, and easy activation through the top demand-side platform’s contextual marketplace or Audigent private marketplaces (PMPs), this solution offers advertisers a scalable way to reach their target consumers.
With this solution, advertisers can reach consumers on websites that over-index for visitors with the demographics, behaviors, or interests, they are looking to target. For example, an automotive brand can select Experian’s “Contextually-indexed in-market for a luxury electric car” audience segment and reach consumers when they are browsing websites that often attract that exact segment. Best of all, this is done in a privacy-safe way since it’s not reliant on cookies, mobile ad IDs (MAIDs) or other user identifiers.
How Contextually-Indexed Audiences work
Contextually-Indexed Audiences harness advanced machine learning technology to move beyond traditional keyword-based strategies. The solution works in three steps:
- First, it analyzes traffic from over two million websites and mobile apps to identify the types of frequent visitors to those platforms.
- Next, using Experian’s Digital Graph, it resolves the identities of those visitors and maps them to more than 1,400 of Experian’s Syndicated Audiences, determining which audiences are most overrepresented on each site.
- Finally, the relevant audiences are assigned to those sites, allowing advertisers to deliver ads to people in those audiences while they are actively browsing the websites — without relying on user identifiers.
Customer success story
A leading auto manufacturer was among the first clients to activate this new solution while we were in beta. The goal was to identify new contextual targeting solutions that focus on privacy while maintaining scale and performance. The client identified two key target audiences: first-time vehicle buyers and experienced buyers. The initial campaigns using this new solution were highly successful. Even as the campaign scaled to twice the original volume, it continued to deliver three times the targeted click-through rate (CTR) goal.
“Partnering with industry leaders like Experian, we’re pushing the boundaries of contextual targeting with innovative data strategies that offer buyers greater flexibility and improved performance. These advanced contextual solutions are exciting as they not only drive results but also have the same privacy safeguards as traditional contextual targeting.”
Matt Griffith, CTO & Co-Founder, Audigent
Benefits of Contextually-Indexed Audiences
- Accurate consumer reach: Real-time integrations with over two million websites and apps coupled with machine-learning indexing technology ensure audience segments are constantly refreshed, which means advertisers reach consumers based on their latest habits.
- Privacy-safe audience targeting: These audiences are not reliant on cookies or any other user identifiers for targeting.
- Audience customization: Create the right audience segment for your campaign by using a combination of over 1,400 audiences across 12 data categories like demographics, politics, health, travel, finance, and TV.
- Flexible activation: Activate these audiences instantly in the top demand-side platform’s contextual marketplace or utilize our partnership with Audigent to create a custom private marketplace (PMP), where they can be activated across any media buying platform. When using a PMP, advertisers benefit from additional performance optimization capabilities.
Experian’s Contextually-Indexed Audiences offer advertisers a powerful solution that combines the precision of audience targeting with the flexibility of contextual targeting. With real-time analysis of over two million sites and access to 1,400 trusted audience segments, advertisers can reach consumers based on their exact behaviors and interests. This is done in a privacy-safe, yet scalable way since it’s not reliant on cookies or other user identifiers. Whether activating instantly through the top demand-side platform or customizing through Audigent PMPs, this is the future of audience targeting.
Ditch the cookie, not the data, and elevate your strategy today.
Latest posts
Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nec turpis non purus imperdiet pharetra. Duis a egestas ipsum. Pellentesque eget blandit metus. Aenean nibh massa, lobortis id placerat eget, bibendum at ante. Suspendisse posuere, lacus nec blandit sodales, odio odio ullamcorper ante, a lobortis massa mauris vel ex. Sed tortor neque, consectetur non viverra vitae, auctor id eros. Fusce ornare elit in posuere tempor. Mauris vel risus vel lectus fermentum molestie. Mauris sed nisi mattis, porta ex ac, sollicitudin mi. Suspendisse lobortis congue velit, quis fringilla tortor. This content is even better now! This is my Test Heading! This is my Test Heading! This is my Test Heading! This is my Test Heading! Vivamus eleifend in tortor at dignissim. Sed pellentesque, dui at luctus iaculis, mauris lacus mattis libero, et luctus nisi orci vitae dui. Mauris id luctus sem. Nulla ultrices eget diam rutrum gravida. Cras ac blandit sem. Integer a ligula vitae mauris aliquet dignissim id vel nulla. Aliquam sed urna convallis, viverra dolor et, blandit lorem. Aenean vitae lacinia lacus. Duis et eleifend arcu. Phasellus feugiat ligula eget cursus consectetur. Fusce ultrices tincidunt rutrum. Duis nec dui non enim gravida maximus. List Item List Item List Item List Item Maecenas pellentesque purus a diam imperdiet, ac lobortis quam vulputate. Duis vel nunc sed justo interdum efficitur. Ut quis felis scelerisque, finibus ante fringilla, fringilla elit. Mauris ullamcorper, lectus in fermentum rhoncus, lectus velit posuere libero, quis laoreet mauris purus ac felis. Curabitur a nulla lobortis, sagittis lacus laoreet, dapibus velit. Sed aliquam eu nibh ut tincidunt. Aliquam rutrum bibendum dignissim. This is my quote!This is my citation! Phasellus vulputate tortor at ornare commodo. Vestibulum eleifend lacus id fermentum dapibus. Vestibulum nibh metus, posuere in justo in, elementum molestie turpis. Maecenas non volutpat nunc. Sed tortor eros, iaculis eu auctor tristique, faucibus quis quam. Phasellus metus nunc, vulputate non volutpat nec, efficitur sed tellus. Cras luctus, orci ac accumsan tincidunt, nulla massa interdum quam, et congue odio lorem a velit. Praesent ac neque libero. In ornare condimentum quam at bibendum. Praesent sit amet hendrerit mi. Praesent sit amet dui quis lacus accumsan dapibus. In ut fermentum dui, vitae varius nibh. Nam imperdiet non turpis quis ultrices. HeadingHeadingContentContent Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec a turpis auctor, aliquam libero ac, cursus augue. Phasellus mollis hendrerit nisl eu sodales. Morbi sit amet odio nisi. Duis nibh lectus, bibendum non nisl sit amet, vehicula consequat felis. Sed arcu mi, venenatis sit amet gravida sed, tempus id lorem. Sed ac ultricies elit. Vestibulum rhoncus euismod dolor, sit amet aliquam est bibendum ut. Nunc sit amet tincidunt libero, a molestie justo. Donec quis varius nisl, ac ornare est. Nullam convallis, quam in elementum congue, justo augue congue massa, ut pretium quam magna vitae massa. Integer tempor aliquam ante, vel cursus quam auctor ac. Pellentesque fringilla neque arcu, condimentum auctor sem suscipit nec. Maecenas cursus dignissim volutpat. This is my content in the classic editor! Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nec turpis non purus imperdiet pharetra. Duis a egestas ipsum. Pellentesque eget blandit metus. Aenean nibh massa, lobortis id placerat eget, bibendum at ante. Suspendisse posuere, lacus nec blandit sodales, odio odio ullamcorper ante, a lobortis massa mauris vel ex. Sed tortor neque, consectetur non viverra vitae, auctor id eros. Fusce ornare elit in posuere tempor. Mauris vel risus vel lectus fermentum molestie. Mauris sed nisi mattis, porta ex ac, sollicitudin mi. Suspendisse lobortis congue velit, quis fringilla tortor. Vivamus eleifend in tortor at dignissim. Sed pellentesque, dui at luctus iaculis, mauris lacus mattis libero, et luctus nisi orci vitae dui. Mauris id luctus sem. Nulla ultrices eget diam rutrum gravida. Cras ac blandit sem. Integer a ligula vitae mauris aliquet dignissim id vel nulla. Aliquam sed urna convallis, viverra dolor et, blandit lorem. Aenean vitae lacinia lacus. Duis et eleifend arcu. Phasellus feugiat ligula eget cursus consectetur. Fusce ultrices tincidunt rutrum. Duis nec dui non enim gravida maximus. Media & Text Heading Maecenas pellentesque purus a diam imperdiet, ac lobortis quam vulputate. Duis vel nunc sed justo interdum efficitur. Learn more Maecenas pellentesque purus a diam imperdiet, ac lobortis quam vulputate. Duis vel nunc sed justo interdum efficitur. Ut quis felis scelerisque, finibus ante fringilla, fringilla elit. Mauris ullamcorper, lectus in fermentum rhoncus, lectus velit posuere libero, quis laoreet mauris purus ac felis. Curabitur a nulla lobortis, sagittis lacus laoreet, dapibus velit. Sed aliquam eu nibh ut tincidunt. Aliquam rutrum bibendum dignissim. Phasellus vulputate tortor at ornare commodo. Vestibulum eleifend lacus id fermentum dapibus. Vestibulum nibh metus, posuere in justo in, elementum molestie turpis. Maecenas non volutpat nunc. Phasellus vulputate tortor at ornare commodo. Vestibulum eleifend lacus id fermentum dapibus. Vestibulum nibh metus, posuere in justo in, elementum molestie turpis. Maecenas non volutpat nunc. Phasellus vulputate tortor at ornare commodo. Vestibulum eleifend lacus id fermentum dapibus. Vestibulum nibh metus, posuere in justo in, elementum molestie turpis. Maecenas non volutpat nunc. Sed tortor eros, iaculis eu auctor tristique, faucibus quis quam. Phasellus metus nunc, vulputate non volutpat nec, efficitur sed tellus. Cras luctus, orci ac accumsan tincidunt, nulla massa interdum quam, et congue odio lorem a velit. Praesent ac neque libero. In ornare condimentum quam at bibendum. Praesent sit amet hendrerit mi. Praesent sit amet dui quis lacus accumsan dapibus. In ut fermentum dui, vitae varius nibh. Nam imperdiet non turpis quis ultrices. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec a turpis auctor, aliquam libero ac, cursus augue. Phasellus mollis hendrerit nisl eu sodales. Morbi sit amet odio nisi. Duis nibh lectus, bibendum non nisl sit amet, vehicula consequat felis. Sed arcu mi, venenatis sit amet gravida sed, tempus id lorem. Sed ac ultricies elit. Vestibulum rhoncus euismod dolor, sit amet aliquam est bibendum ut. Nunc sit amet tincidunt libero, a molestie justo. Donec quis varius nisl, ac ornare est. Nullam convallis, quam in elementum congue, justo augue congue massa, ut pretium quam magna vitae massa. Integer tempor aliquam ante, vel cursus quam auctor ac. Pellentesque fringilla neque arcu, condimentum auctor sem suscipit nec. Maecenas cursus dignissim volutpat. Accordion Title #1 Accordion Title #1 Accordion Title #2 Accordion Title #2 Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nec turpis non purus imperdiet pharetra. Duis a egestas ipsum. Pellentesque eget blandit metus. Aenean nibh massa, lobortis id placerat eget, bibendum at ante. Suspendisse posuere, lacus nec blandit sodales, odio odio ullamcorper ante, a lobortis massa mauris vel ex. Sed tortor neque, consectetur non viverra vitae, auctor id eros. Fusce ornare elit in posuere tempor. Mauris vel risus vel lectus fermentum molestie. Mauris sed nisi mattis, porta ex ac, sollicitudin mi. Suspendisse lobortis congue velit, quis fringilla tortor. Vivamus eleifend in tortor at dignissim. Sed pellentesque, dui at luctus iaculis, mauris lacus mattis libero, et luctus nisi orci vitae dui. Mauris id luctus sem. Nulla ultrices eget diam rutrum gravida. Cras ac blandit sem. Integer a ligula vitae mauris aliquet dignissim id vel nulla. Aliquam sed urna convallis, viverra dolor et, blandit lorem. Aenean vitae lacinia lacus. Duis et eleifend arcu. Phasellus feugiat ligula eget cursus consectetur. Fusce ultrices tincidunt rutrum. Duis nec dui non enim gravida maximus. Primary Secondary Maecenas pellentesque purus a diam imperdiet, ac lobortis quam vulputate. Duis vel nunc sed justo interdum efficitur. Ut quis felis scelerisque, finibus ante fringilla, fringilla elit. Mauris ullamcorper, lectus in fermentum rhoncus, lectus velit posuere libero, quis laoreet mauris purus ac felis. Curabitur a nulla lobortis, sagittis lacus laoreet, dapibus velit. Sed aliquam eu nibh ut tincidunt. Aliquam rutrum bibendum dignissim. Phasellus vulputate tortor at ornare commodo. Vestibulum eleifend lacus id fermentum dapibus. Vestibulum nibh metus, posuere in justo in, elementum molestie turpis. Maecenas non volutpat nunc. Sed tortor eros, iaculis eu auctor tristique, faucibus quis quam. Phasellus metus nunc, vulputate non volutpat nec, efficitur sed tellus. Cras luctus, orci ac accumsan tincidunt, nulla massa interdum quam, et congue odio lorem a velit. Praesent ac neque libero. In ornare condimentum quam at bibendum. Praesent sit amet hendrerit mi. Praesent sit amet dui quis lacus accumsan dapibus. In ut fermentum dui, vitae varius nibh. Nam imperdiet non turpis quis ultrices. Heading Heading Heading Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec a turpis auctor, aliquam libero ac, cursus augue. Phasellus mollis hendrerit nisl eu sodales. Morbi sit amet odio nisi. Duis nibh lectus, bibendum non nisl sit amet, vehicula consequat felis. Sed arcu mi, venenatis sit amet gravida sed, tempus id lorem. Sed ac ultricies elit. Vestibulum rhoncus euismod dolor, sit amet aliquam est bibendum ut. Nunc sit amet tincidunt libero, a molestie justo. Donec quis varius nisl, ac ornare est. Nullam convallis, quam in elementum congue, justo augue congue massa, ut pretium quam magna vitae massa. Integer tempor aliquam ante, vel cursus quam auctor ac. Pellentesque fringilla neque arcu, condimentum auctor sem suscipit nec. Maecenas cursus dignissim volutpat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec a turpis auctor, aliquam libero ac, cursus augue. Phasellus mollis hendrerit nisl eu sodales. Morbi sit amet odio nisi. Duis nibh lectus, bibendum non nisl sit amet, vehicula consequat felis. Sed arcu mi, venenatis sit amet gravida sed, tempus id lorem. Sed ac ultricies elit. Vestibulum rhoncus euismod dolor, sit amet aliquam est bibendum ut. Nunc sit amet tincidunt libero, a molestie justo. Donec quis varius nisl, ac ornare est. Nullam convallis, quam in elementum congue, justo augue congue massa, ut pretium quam magna vitae massa. Integer tempor aliquam ante, vel cursus quam auctor ac. Pellentesque fringilla neque arcu, condimentum auctor sem suscipit nec. Maecenas cursus dignissim volutpat. Related Posts Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec a turpis auctor, aliquam libero ac, cursus augue. Phasellus mollis hendrerit nisl eu sodales. Morbi sit amet odio nisi. Duis nibh lectus, bibendum non nisl sit amet, vehicula consequat felis. Sed arcu mi, venenatis sit amet gravida sed, tempus id lorem. Sed ac ultricies elit. Vestibulum rhoncus euismod dolor, sit amet aliquam est bibendum ut. Nunc sit amet tincidunt libero, a molestie justo. Donec quis varius nisl, ac ornare est. Nullam convallis, quam in elementum congue, justo augue congue massa, ut pretium quam magna vitae massa. Integer tempor aliquam ante, vel cursus quam auctor ac. Pellentesque fringilla neque arcu, condimentum auctor sem suscipit nec. Maecenas cursus dignissim volutpat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec a turpis auctor, aliquam libero ac, cursus augue. Phasellus mollis hendrerit nisl eu sodales. Morbi sit amet odio nisi. Duis nibh lectus, bibendum non nisl sit amet, vehicula consequat felis. Sed arcu mi, venenatis sit amet gravida sed, tempus id lorem. Sed ac ultricies elit. Vestibulum rhoncus euismod dolor, sit amet aliquam est bibendum ut. Nunc sit amet tincidunt libero, a molestie justo. Donec quis varius nisl, ac ornare est. Nullam convallis, quam in elementum congue, justo augue congue massa, ut pretium quam magna vitae massa. Integer tempor aliquam ante, vel cursus quam auctor ac. Pellentesque fringilla neque arcu, condimentum auctor sem suscipit nec. Maecenas cursus dignissim volutpat.