Experian is excited to announce that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s leading sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns. With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate high-impact, targeted, and personalized campaigns across linear, digital, and advanced TV.
Unlock unmatched audience precision
With this integration, FreeWheel customers gain access to Experian’s syndicated audiences powered by Experian Marketing Data. Experian offers 2,400 ready-to-use audiences across 15 data verticals, including demographic, lifestyle and interests, retail purchases, and auto. Backed by a deep understanding of people in the offline and digital worlds, Experian’s data is ranked #1 in accuracy by Truthset, giving advertisers confidence that they are reaching the right people.
“With the expansion of our collaboration with FreeWheel, we’re enabling digital and television advertisers to access Experian Audiences with unprecedented ease. This integration equips brands with ready-to-use audiences, allowing them to build highly personalized campaigns that precisely reach the right consumers. This helps drive measurable impact and improves the effectiveness of brands’ advertising strategies.”
ali mack, vp of adtech, experian
Publishers using Audience Manager, FreeWheel’s audience-enabled solution, can unify audiences across devices and ad types, including linear, through the FreeWheel Identity Network. Advertisers using Beeswax, FreeWheel’s demand-side platform (DSP), can target these audiences across multiple devices and platforms to ensure their campaigns resonate and deliver better results. Whether advertisers are targeting holiday shoppers or in-market car shoppers, Experian’s data ensures campaigns are timely, relevant, and effective.
Boost your campaigns with targeted audience solutions
When it comes to capturing the interest of car buyers or connecting with valuable holiday shoppers, our collaboration provides audience targeting to ensure a marketer’s message hits home when it counts.
- Capture TV viewers at the right moment. Developed in partnership with the Advertising Research Foundation (ARF), Experian’s TV viewership audiences allow advertisers to reach households based on actual viewing habits, from how a household consumes TV to the brand of TV they own.
- Drive auto sales with in-market targeting. Reach in-market and near-market car buyers to support vehicle launches and end-of-year promotions, ensuring advertisers’ messages hit consumers actively looking for a vehicle.
- Maximize retail success during the holiday. The holiday shopping season presents an ideal opportunity to capture attention, drive sales, and build lasting customer relationships. Experian can help you capitalize on the holiday season with precisely targeted audiences, including shopping styles, discount-seekers, gift-givers, and holiday travelers.
Transform your campaigns with Experian Audiences
With Experian Audiences available in FreeWheel’s platforms, advertisers can access the data they need to create high-impact campaigns across TV and digital platforms. Whether your goal is to drive sales during the holiday season or reach in-market car shoppers, Experian’s trusted data ensures you’ll reach the right audience at the right time with the right message.
For a full list of Experian’s syndicated audiences and activation destinations, download our syndicated audiences guide.
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We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving the way for an increase in online deal seeking. Coupon websites experienced growth in visits throughout the holiday season as shoppers searched for promotional codes to use online and printable coupons for offline purchases. The weekly market share of visits to coupon websites increased 15% from the previous year during the week of Thanksgiving & Black Friday and also increased 16% during the week of Cyber Monday. Overall, visits to the custom category of 70 websites increased 17% and 12%, in November and December, respectively, as compared to the previous year. Coupon website referred traffic to retailers relies upon the availability of promotional codes and coupons for a given retailer. The availability of coupons and desired savings can certainly help to finalize and capture the transaction, making participation with coupon websites beneficial to the majority of retailers – particularly as many offer discounts & promotions during the holiday season and consumers inevitably share them anyway. In December 2008, the most commonly visited product categories following a visit to a website within the coupon category were department stores, computers, and appliances & electronics. One interesting point is that many shoppers are looking for coupons from a specific retailer or brand, suggesting that many coupon searchers may be further along in the purchasing funnel and are close to making the purchase – but may need some type of final incentive. For the week ending December 27, 2008, 69% of the searches for the top 300 search terms that include ‘coupons’ also included a specific brand such as Pizza Hut, JCPenney, or Target. The other 31% of searches to include the term ‘coupons’ were generic in nature, seeking out grocery coupons, online coupons, and free printable coupons.