Elevating advertising precision: The collaborative excellence of Magnite and Experian

Experian Consumer View is now available in Magnite Access

Magnite and Experian have formed a strategic integration to enhance cross-device audience targeting in the advertising industry. Magnite, the largest independent sell-side platform, and Experian, a leader in consumer data and identity solutions, aim to optimize advertising capabilities by activating Experian’s Consumer View in Magnite Access, an omnichannel audience product suite. This marks one of Experian’s first forays into a direct sell-side integration, a crucial step for the cookieless era.

This collaboration offers targeting and efficiency across digital channels, providing advertisers and agencies with a more effective way to reach consumers. With Experian’s robust deterministic offline data, generated from consumer purchase activity, enriched with insights on over 250 million U.S. consumers and 126 million U.S. households, advertisers can look forward to a new benchmark in targeted advertising available through Magnite Access.

Thriving in a cookieless world

With the looming deprecation of third-party cookies, audience, and identity solutions using first-party data are shifting to the sell-side. To that end, Magnite developed Magnite Access, a suite of omnichannel audience products that make it easier for media owners and their advertising partners to maximize the value of their first-party data assets. Access is adept at thriving in a post-cookie world through its effective utilization of sell-side first-party data, including within Magnite Streaming and SpringServe. Magnite Access’ deterministic and probabilistic tools provide sellers and buyers with a comprehensive solution to leverage their first-party data for audience targeting and insights.

Experian’s solutions are built to work efficiently in offline environments, making them well-equipped to thrive in a cookieless world. Brands can benefit from Experian’s deep integrations within the ecosystem, providing data and audience solutions designed to perform in cookieless environments.

“We’re excited about the collaborative approach between Magnite and Experian. This off-the-shelf integration of Experian’s syndicated audiences and the streamlined ability to receive custom audiences will provide a more accurate and cohesive consumer view, allowing us to reach our target audience and enhance campaign performance seamlessly.”
sam bloom, ceo, camelot

Reach and impact

As companies continue to rely on data-driven insights to make smarter, more efficient business decisions, partnerships between leading data and technology providers are becoming increasingly valuable.

“Integrating with Magnite allows us to translate our extensive offline and online data into actionable, intelligent solutions for making smarter, more efficient business decisions. With Magnite’s expertise in the omnichannel sell-side environment, this partnership is poised to empower businesses with the tools they need to succeed in today’s data-driven landscape.”
chris feo, svp, sales & partnerships, experian

Strengthening foundations within streaming

Magnite’s cutting-edge streaming solutions, integrated with Experian’s robust data, facilitate a connection between data and inventory, providing enhanced targeting capabilities and consumer insights.

“By integrating Experian’s Consumer View capabilities into our platform, we are enabling advertisers to unlock improved targeting capabilities while benefiting from Experian’s wealth of consumer insights. Our collaboration with Experian amplifies the value of our streaming solutions and enhances the overall advertising ecosystem by seamlessly connecting data, identity, and inventory.”
kristen williams, svp, strategic partnerships, magnite

Precision and innovation: A new advertising era

The synergistic partnership between Magnite and Experian is paving the way for a new era in advertising, offering targeting efficiency across digital channels. This collaboration is not merely a confluence of technologies but a testament to both companies’ relentless pursuit of excellence in creating a consumer-conscious advertising ecosystem.

By harnessing the wealth of consumer insights and integrating state-of-the-art technologies, Magnite and Experian are contributing to shaping the future of advertising, emphasizing accuracy and efficiency. It’s a revolutionary stride toward understanding and reaching the consumer in more meaningful and impactful ways, setting new benchmarks in the advertising world.

In a rapidly evolving digital landscape, this collaboration stands as a beacon, guiding brands toward intelligent, informed, and innovative advertising solutions, redefining the possibilities in targeted advertising and audience solutions.

Connect with us to learn more about how you can access Experian’s Consumer View data solutions in Magnite Access.

To learn more about our partner Magnite, visit their website.

Latest posts

At a Glance Test Post 3

Featured

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam egestas ipsum sit amet purus feugiat interdum. Maecenas congue quis leo ut vestibulum. Pellentesque lorem dolor, bibendum ut lorem vitae, laoreet pretium arcu. Mauris scelerisque, arcu eu pulvinar malesuada, nisi tortor molestie orci, quis fringilla dui velit sed elit. Nulla non fringilla nisi. Integer nec lacinia eros, vel cursus felis. Nam ut massa at tortor tincidunt lacinia vitae quis diam. Nam cursus congue urna id ornare. Nullam ac porta sem. Nam quis nulla in magna pretium imperdiet. Nulla facilisi. Aliquam dignissim viverra arcu, quis faucibus justo elementum sit amet. Sed scelerisque ex ipsum, vitae accumsan tortor maximus vitae. Nulla convallis et orci et bibendum. Nullam egestas mauris vel massa scelerisque malesuada. Phasellus commodo quis massa quis eleifend. Nunc tempus vel justo a tincidunt. Ut posuere varius rutrum. Mauris eleifend varius condimentum. Nullam porttitor a ante at fringilla. In volutpat maximus tortor eget congue. Vivamus luctus malesuada elit eu facilisis. Aliquam non porta est, ac dignissim dolor. Praesent eleifend neque purus. Curabitur in ornare mi, condimentum imperdiet nisi. Donec tristique massa quis nisl porta ullamcorper. Maecenas at purus mi. Fusce quis libero id nibh eleifend posuere sit amet eget lacus. In lobortis sapien vel mauris ornare auctor. In eu malesuada nisl. Sed ac lorem ac turpis pulvinar volutpat. Ut sollicitudin aliquet facilisis. Nullam sed auctor felis. Suspendisse leo augue, convallis a finibus sit amet, pretium eu ipsum. Duis fringilla vitae leo congue ultricies. Sed auctor leo mauris, a commodo augue sollicitudin at. Integer porttitor posuere semper. Mauris eu rutrum odio. Aenean gravida sem urna, et hendrerit mi facilisis eu. Praesent eget dapibus nibh, in iaculis erat. Morbi efficitur magna a diam vestibulum, vitae tincidunt odio pellentesque. Nam urna ipsum, malesuada ut ullamcorper viverra, mattis nec ligula. Vestibulum vitae convallis neque. Quisque at luctus metus. Nullam blandit nulla in diam tincidunt, in convallis diam facilisis. Vestibulum dui tellus, mattis sit amet finibus eget, commodo vitae nisi. Integer tincidunt scelerisque purus, at viverra velit molestie non. Phasellus elit turpis, sollicitudin ut magna vel, convallis dignissim eros. Nunc vel libero orci. Nullam ac libero pulvinar, rhoncus purus vitae, hendrerit odio. Pellentesque vulputate mi a velit faucibus facilisis. Suspendisse potenti. Nullam metus leo, suscipit accumsan vehicula vel, dictum a enim. Nunc in odio ac mi consectetur fringilla quis nec dolor. Vestibulum ultrices ipsum id neque fermentum, commodo aliquet mauris facilisis. Cras purus nulla, efficitur sit amet ante nec, tincidunt iaculis diam. Quisque in facilisis ante. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Fusce blandit diam viverra, lobortis ex eget, laoreet nisl. Praesent nec odio finibus, ultricies risus a, dapibus diam. Nunc condimentum, lacus ut mattis fermentum, quam elit fermentum quam, ut dictum arcu sem a dolor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam egestas ipsum sit amet purus feugiat interdum. Maecenas congue quis leo ut vestibulum. Pellentesque lorem dolor, bibendum ut lorem vitae, laoreet pretium arcu. Mauris scelerisque, arcu eu pulvinar malesuada, nisi tortor molestie orci, quis fringilla dui velit sed elit. Nulla non fringilla nisi. Integer nec lacinia eros, vel cursus felis. Nam ut massa at tortor tincidunt lacinia vitae quis diam. Nam cursus congue urna id ornare. Nullam ac porta sem. Nam quis nulla in magna pretium imperdiet. Nulla facilisi. Aliquam dignissim viverra arcu, quis faucibus justo elementum sit amet. Sed scelerisque ex ipsum, vitae accumsan tortor maximus vitae. Nulla convallis et orci et bibendum. Nullam egestas mauris vel massa scelerisque malesuada. Phasellus commodo quis massa quis eleifend. Nunc tempus vel justo a tincidunt. Ut posuere varius rutrum. Mauris eleifend varius condimentum. Nullam porttitor a ante at fringilla. In volutpat maximus tortor eget congue. Vivamus luctus malesuada elit eu facilisis. Aliquam non porta est, ac dignissim dolor. Praesent eleifend neque purus. Curabitur in ornare mi, condimentum imperdiet nisi. Donec tristique massa quis nisl porta ullamcorper. Maecenas at purus mi. Fusce quis libero id nibh eleifend posuere sit amet eget lacus. In lobortis sapien vel mauris ornare auctor. In eu malesuada nisl. Sed ac lorem ac turpis pulvinar volutpat. Ut sollicitudin aliquet facilisis. Nullam sed auctor felis. Suspendisse leo augue, convallis a finibus sit amet, pretium eu ipsum. Duis fringilla vitae leo congue ultricies. Sed auctor leo mauris, a commodo augue sollicitudin at. Integer porttitor posuere semper. Mauris eu rutrum odio. Aenean gravida sem urna, et hendrerit mi facilisis eu. Praesent eget dapibus nibh, in iaculis erat. Morbi efficitur magna a diam vestibulum, vitae tincidunt odio pellentesque. Nam urna ipsum, malesuada ut ullamcorper viverra, mattis nec ligula. Vestibulum vitae convallis neque. Quisque at luctus metus. Nullam blandit nulla in diam tincidunt, in convallis diam facilisis. Vestibulum dui tellus, mattis sit amet finibus eget, commodo vitae nisi. Integer tincidunt scelerisque purus, at viverra velit molestie non. Phasellus elit turpis, sollicitudin ut magna vel, convallis dignissim eros. Nunc vel libero orci. Nullam ac libero pulvinar, rhoncus purus vitae, hendrerit odio. Pellentesque vulputate mi a velit faucibus facilisis. Suspendisse potenti. Nullam metus leo, suscipit accumsan vehicula vel, dictum a enim. Nunc in odio ac mi consectetur fringilla quis nec dolor. Vestibulum ultrices ipsum id neque fermentum, commodo aliquet mauris facilisis. Cras purus nulla, efficitur sit amet ante nec, tincidunt iaculis diam. Quisque in facilisis ante. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Fusce blandit diam viverra, lobortis ex eget, laoreet nisl. Praesent nec odio finibus, ultricies risus a, dapibus diam. Nunc condimentum, lacus ut mattis fermentum, quam elit fermentum quam, ut dictum arcu sem a dolor.