We are excited to announce that we’ve updated our CAPE data with 2020 Census data. This release updates estimates and projections from 2010 and replaces all previous CAPE data attributes.
U.S. Census data offers a great opportunity for data enrichment
The U.S. Census is conducted every 10 years to determine the number of people living in the U.S. in addition to collecting data on dozens of topics across 130+ surveys and programs.
U.S. Census data is already broken out into regional groups and covers 100k+ different geographies: States, counties, places, tribal areas, zip codes, and congressional districts.
Block groups are the smallest geographic area for which the Bureau of the Census collects and tabulates data. They are formed by streets, roads, railroads, streams, other bodies of water, and other visible physical and cultural features.
What is CAPE?
Census Area Projections & Estimates data (CAPE) data from Experian utilizes a proprietary methodology to make the data easy to action on for marketing use cases. Made from U.S Census and Experian consumer data, CAPE data sets are developed at the block group and zip code level and targetable at the household level.
CAPE 2020 updates
CAPE 2020 uses the 2020 Census data blended with other Experian data to update CAPE’s unique attributes for data enrichment and licensing. Multiple sources are used and data is delivered at a block group level or zip code. Experian provides unique CAPE attributes not available through other sources that provide Census data. These include our Ratio and Percentages attributes, Score Factors/Segments, and Mosaic.
CAPE 2020 use cases
Our CAPE 2020 data sets enable strategic marketing analysis and decision-making.
You can use CAPE 2020 data to understand the differences in the markets you serve as they relate to core demographics, housing attributes, education, income, employment, spending, and more. You can do this to:
- Find populations that are not typically captured in standard demographics.
- Cross-reference Census demographics data with other behavioral and shopper data.
- Understand supply and demand for products sold.
Get started with our CAPE 2020 data today
If you are using Experian’s CAPE 2010 data, please work with your Experian representative to migrate to CAPE 2020. If you are interested in learning more about our CAPE data, get in touch with us today.
Latest posts
Combined technology gives marketers an enhanced view of the customer for improved planning, targeting and optimization NEW YORK, July 12, 2016/PR Newswire/ - Tapad, the leader in cross-device marketing technology and now a part of Experian, today announced a partnership with Conversion Logic, the martech industry's most accurate unified marketing attribution provider. Conversion Logic will incorporate unified cross-screen data from Tapad's Device Graph™ to identify related devices and media exposures to enhance reporting on the path to conversion. By connecting Conversion Logic's proprietary Ensemble Method, which combines numerous state-of-the-art machine learning algorithms, tuned for each customer use-case for the most accurate results, with Tapad's unified, cross-device technology, marketers will benefit from a highly scientific approach to assessing advertising effectiveness with full, comprehensive customer insights. Linking these technologies will increase marketers' real-time ability to optimize brands' marketing channel spend and creative at a more granular level. During the past six months, Tapad has rapidly grown its data business, doubling the number of companies integrating the Device Graph™ into their platforms and growing the annualized revenue run rate by 210%. Tapad's highly scalable, cross-device data has been confirmed by Nielsen to be very precise. Tapad augments platforms' and publishers' tech stacks with additional scale and relevancy, granting advertisers amplified targeting and analysis options. The growth of the Device GraphTM has allowed Tapad to provide a growing network that benefits all partners with more efficient, effective consumer engagement. "Combining highly accurate data from Tapad with our own user ID technology and understanding how devices may be related at an individual level provides additional visibility into the path to conversion," said Alison Lohse, COO and co-founder of Conversion Logic. "The more we know about the customer journey, the more effective, efficient and customized marketers can be with marketing efforts. With Tapad, we have achieved a unified customer view that helps us piece together the purchase journey while preserving proven accuracy." "Conversion Logic's Ensemble Method delivers singularly customized and precise results that are not just accurate, but actionable," said Dave Fall, COO of Tapad. "The combination of powerful technology and a user-friendly interface, plus Tapad's ability to only consider relevant and scalable components in the marketplace, creates a more concentrated and beneficial environment for both its partners and clients." Contact us today!
B2B marketers can now deliver the right message to the right user at the right time across devices and channels NEW YORK, NY–(Marketwired – Jun 1, 2016) – Madison Logic, one of the world's fastest growing companies dedicated to solving the digital needs of B2B marketers, is partnering with Tapad, the leading provider of unified and now a part of Experian, cross-screen marketing technology solutions. Now business-to-business (B2B) marketers can power targeted advertising and content syndication programs across all channels, including smartphones, computers and tablets. The increasing shift in content consumption across mobile devices makes cross-device identification and attribution a top priority for B2B marketers. The Madison Logic and Tapad partnership gives B2B marketers unprecedented reach and scale with the ability to run always-on, cross-device, account-based marketing programs targeting decision makers who are actively researching similar products and services. "Screens are everywhere and so is the B2B buyer," said Vin Turk, SVP of Audience Development for Madison Logic. "This partnership allows marketers to harness the power of Madison Logic's intent data and combine it with Tapad's cross-device solutions to connect with the most-likely-to-convert prospects with hyper-relevant content wherever and whenever they're doing their research." "Relevance is essential to the success of B2B marketers, particularly now, when breaking through the clutter is difficult," said Dave Fall, COO of Tapad. "This partnership with Madison Logic allows marketers to leverage their existing customers while identifying and reaching new audiences with messaging tailored to every device." For more information about Madison Logic's account-based marketing platform, please visit https://www.madisonlogic.com/account-based-marketing/. For more information about Tapad's cross-platform advertising solutions, please visit https://www.experian.com/marketing/consumer-sync. Contact us today!
NEW YORK, June 1, 2016 /PRNewswire/ — Are Traasdahl, CEO and founder of Tapad, the leader in cross-device marketing technology and now a part of Experian, has been named Founder of the Year by the Nordic Startup Awards. The Nordic Startup Awards' Founder of the Year Award recognizes an individual that has shown exceptional achievements in fundraising, customer growth, financial savvy, and/or leadership throughout the past year. The Nordic Startup Awards evaluates hundreds of players in the startup ecosystem, ranging from investors and founders, to developers and journalists in Denmark, Sweden, Iceland, Norway and Finland. Taking place in two stages, each country selects its nominees for consideration for the regional awards which were held in Iceland on May 31, 2016. Traasdahl is recognized for his continuous investment in Tapad as a whole, as well as his dedication to growing and developing Tapad since founding the company in 2010. He has led Tapad from startup through a steady period of growth resulting in an acquisition by the Telenor Group for $360 million in February 2016. "I am truly honored to be named Founder of the Year by the Nordic Startup Awards, among so many other remarkable leaders in the space," said Traasdahl. "That said, this has always been a team effort. We started Tapad with the goal of giving employees unprecedented growth opportunities while developing breakthrough solutions for our clients. This is a win for everyone at Tapad who has committed themselves to these principles over the past four-and-a-half years." Tapad is reinforcing its commitment to fostering entrepreneurship with the launch of their new Propeller Program. Through Propeller, Tapad will host five early-stage companies at Tapad's New York headquarters for a year to set them up for global expansion. In its inaugural year, the first participants will come from Traasdahl's native Norway. For more information on the Nordic Startup Awards, please visit: http://www.nordicstartupawards.com/. Contact us today!