Latest Posts

Convergent TV and attribution with 605, an iSpot.tv Company

Discover the importance of convergent TV and how to bridge the gap between linear and streaming platforms from experts at 605 and Experian.

Published: September 12, 2023 by Experian Marketing Services
Syndicated audiences update: August 2023

Experian Marketing Services' August 2023 syndicated audiences update. We highlight a few of these audiences and how you can use them.

Published: September 8, 2023 by James Esquivel
Identity resolution: A key ingredient for success in data clean rooms

Understand the importance of identity resolution and data clean rooms in AdTech, as well as how Experian can help you address these challenges.

Published: September 7, 2023 by Dylan Rothenberg
Maximize ad targeting with supply-side advertising

Discover how supply-side advertising can help you overcome the challenges of signal loss to deliver high-quality audience targeting and ad placement.

Published: August 22, 2023 by Hayley.Schneider@experian.com
Experian now enables addressability in collaboration with Microsoft Advertising

Learn how Experian and Microsoft Advertising's collaboration enhances addressability, broadening reach and extending the value of first-party data.

Published: August 17, 2023 by Experian Marketing Services
The future of identity in cookieless advertising

The cookieless future is here. This blog post explores the challenges and opportunities of cookieless advertising and offers our tips for how to get ahead.

Published: August 15, 2023 by Hayley.Schneider@experian.com
Exploring the opportunities in streaming TV advertising

Streaming TV advertising is a new frontier for targeting and performance measurement. Here's what marketers need to know about this growing channel.

Published: August 10, 2023 by Hayley.Schneider@experian.com
Four new marketing strategies for 2023 that should be in every marketer’s toolbox

The digital landscape is constantly changing. Learn four new marketing strategies for 2023 to make sure you have the right tools in your marketing toolbox.

Published: July 27, 2023 by Hayley.Schneider@experian.com
Four ways to segment your back-to-school marketing audience for 2023

Learn four ways you can segment your target back-to-school audience and connect with the right consumers this back-to-school season.

Published: July 18, 2023 by Hayley.Schneider@experian.com

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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