As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of the traditional holiday gifts of years past.
Moms with kids between 0 and 5 years old are highly active on social media and make up a lucrative market for marketers to target.
As retailers gear up for the holidays, they need to keep data quality in mind.
Bill Tancer talks with Fox Business News about new holiday shopping trends. Watch the video for details on Black Friday and more.
As marketers look to better understand consumers, they need to keep data quality in mind.
At Day 2 of EMS Client Summit, Adam Garone of Movember discusses his inspiration for Movember and how he was able to create it from the ground up.
The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight.
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.
While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales for their online shop, incorporating insights from Experian Marketing Services’ Hitwise can strengthen affiliate programs.
