Tag: identity
Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...
As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...
Turn identifiers into identities Identity has always played an essential role in understanding who your customers are and ensuring a positive consumer experience. However,...
An individual’s identity has become more and more central to the consumer experience. In an age of individualism, customers want advertisements that are relevant...
Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...