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With consumers relying more heavily on the digital economy for online shopping, mobile banking, streaming content and other activities, businesses are challenged with recognizing each individual across different devices and channels. The challenge lies with the virtually endless number of touchpoints, attributes and values that can be associated with one’s identity, which is comprised of vast amounts of online and offline, dynamic, multidimensional data. As identities have become more complex, and with the definition of identity constantly evolving, the challenge is now even more pressing. Businesses are applying sophisticated analytics to more accurately identify individuals and create a positive, cohesive customer experience, but it’s critical that they remember: for each consumer – their data and identity are personal. To help companies address consumer recognition, Experian recently unveiled Experian Identity, an integrated approach that incorporates the full breadth of the company’s authoritative data, analytics and technology solutions to help businesses across any industry better connect with their consumers in more personalized, meaningful and secure ways. Experian Identity addresses the need that businesses have to respond to the rapidly evolving identity market with interconnected, scalable technology, products and services that optimize the consumer experience.  Building Consumer Trust  The key to success for businesses is building consumer trust through the effective use of identity. And that starts with securely managing customer data, while ensuring privacy and regulatory compliance. As a person’s identity evolves over time through major life events, such as opening a first credit card, getting a student loan, buying a car or house, receiving hospital care, or securing a line of credit, businesses must adopt a “customer first” mindset that reinforces their brand and delivers a tailored customer experience. That experience is further strengthened when a business incorporates identity-driven decision-making into every brand touchpoint. By providing a seamless and secure experience, businesses can help consumers prevent fraud and mitigate risk (to themselves and their customers), and build a more holistic view of each individual or small business so they can respond with timely, relevant and fair offers that better address their consumers’ needs.The resulting customer journey becomes demonstrably personalized, responsive, and valued. Constant Innovation Required Identity data sets are constantly growing with inputs from new interactions. Many future sources of data have yet to be even conceived or developed. Staying ahead of the identity market curve is vital, and it requires building and continually evolving an enterprise-scale identity solution that interconnects with your own unique data and systems to create attribute-rich profiles of your customers that work across any identity application. That’s Experian Identity. For more information on how Experian Identity helps optimize identity solutions, visit www.experian.com/identity-solutions and click this link to download the Making Identities Personal white paper.

Last year, while still in the grip of the effects of the pandemic, Experian North America continued to reinforce our core purpose and People First approach through creating a workplace culture of belonging, employee wellness and personal and professional growth. It’s especially rewarding that this commitment, along with our financial planning and consumer education resources, were highlighted in this year’s Fortune 100 Best Companies to Work For award recognition. For the third year in a row, Experian North America was named to the prestigious national list that honors the “100 Best companies that adapted to massive changes in the workplace by prioritizing employee well-being, inclusion, purpose, listening and care wherever their employees are.” To determine this year’s 100 Best list, Great Place to Work®, America’s largest ongoing annual workforce study, surveyed more than 870,000 employees and gathered data from companies representing more than 6.1 million employees. The survey enables employees to share confidential feedback about their organization’s culture and the employee experience. Great Place to Work cited that “Experian has expanded benefits to include fertility, surrogacy, and adoption coverage and enhanced its higher education financial planning resources. It’s also tackling workplace equity from the very start of the hiring process with an in-house tool called Lingo that identifies gender-biased language in job descriptions.” In addition, “Experian began to hold conferences for employees to discuss their personal struggles during the pandemic. Since then, the company has continued to improve wellness initiatives, while staying committed to flexibility around employee schedules.” “At Experian we’re especially proud of our purpose-driven culture, where all our people play a role in making a positive impact in the day-to-day lives of the consumers, clients and communities we serve. This includes taking care of each other, celebrating our individual differences, and delivering on our purpose to create a better tomorrow for people everywhere,” said Jennifer Schulz, Chief Executive Officer of Experian North America. “This recognition from Fortune reflects the very best Experian offers to all those we help, and I couldn’t be prouder of our people and the work we’re doing.” At Experian, we believe bringing together unique experiences, diverse backgrounds and individual differences creates a dynamic, innovative and inspiring workplace — one reflective of the clients and communities we serve around the globe. This is why it’s such an honor to be recognized alongside other outstanding brands on the Best 100 list that prioritize their employees. This recognition continues the momentum we’ve built in recent months with other industry accolades and awards. In February, Experian North America was named a “Best Place to Work for LGBTQ Equality” for the fourth year in a row in the Human Rights Campaign Foundation’s Corporate Equality Index 2022, receiving a perfect score in the foundation’s evaluation. Last year, Experian North America was named to the Fortune Best Workplaces for Women™ 2021 among large organizations and 100 Best Large Workplaces for Millennials. In addition, we were ranked the #1 Top Workplace in 2021 by the Orange County Register for the second consecutive year.

Simplifying healthcare for all – that seems like a tall task to accomplish considering the last two years. What we once considered simple activities in our daily lives, such as going to the store to buy groceries or getting children to school, was upended by a global pandemic. Factor in the massive changes in healthcare operations, and it is clear the system needs to continue to evolve. It also cements my belief that Experian Health’s mission is even more relevant and achievable today than it was pre-COVID 19. In fact, this aspiration of simplifying healthcare for all is top of mind for me and Experian as we go into HIMSS22, the premier healthcare conference being held in Orlando this week. The healthcare industry has undergone massive changes since the fateful announcements in early 2020. While adapting to the pandemic was a huge undertaking for many organizations at the onset, those who opted to embrace change saw the payoff as they simplified administrative tasks and created efficiencies for both providers and patients. We saw organizations eagerly adopt technology and tools to take paperwork digital, streamlining the patient intake process and improving the accuracy of the data received. Instead of phone calls, patients and providers scheduled appointments and communicated online through secure portals saving time and manpower. The use of telehealth appointments allowed providers to see more patients and do so safely. Who would not want the simplicity of carving out just a few minutes from the comfort of one’s home for a non-urgent appointment? We are proud to have been a part of this evolution helping healthcare organizations pivot in the face of such a daunting predicament. For example, through our digital front door solutions, patients were able to schedule and pre-register for appointments online avoiding extra time spent in waiting rooms. We verified hundreds of thousands of identities quickly as Americans lined up for COVID-19 testing and vaccines. Our mobile payments system served to make the financial aspects of care easier to fulfill. Providers turned to us to help recoup costs from the government and insurers for COVID-19 care with our insurance discovery solution. Experian will not stop here, and we will continue to innovate high-tech, data-driven approaches to simplify healthcare for all; I hope the industry doesn’t stop either in tackling tough operational challenges using the power of technology and data. With this in mind, I look forward to hearing about the lessons learned by the industry as well as future innovations from the participants at HIMSS22. It’s the “can’t-miss healthcare conference of the year,” and we are pleased to be a sponsor and exhibitor once again. For those attending, visit us at Booth #3059. Taking the conference playbook of a hybrid approach with both digital and in-person participation, the healthcare industry should follow suit. Let’s certainly keep valuable in-person mechanisms in place, but not forget about the last two years and the incredible progress made that moved the industry forward. At Experian, we strive to help clients operate more quickly, smoothly and efficiently across the healthcare journey. With a new mindset in the industry and the tools available to act on change from providers like Experian, simplifying healthcare for all is not just a mission but an outcome we must achieve. Tom Cox is President of Experian Health.