Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.

- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.

Today, I’m pleased to share another strong set of Half Year results for our FY20 fiscal year. We have achieved 7% organic revenue growth, with total H1 growth of 8% when you include acquisitions. The performance reflects the continued success of our core business new product introductions, as well as rollout of our innovation agenda and the investments we have made in globally scalable products. At Experian we are helping our clients get better at acquiring, onboarding and managing their customers’ needs in the digital world. To do this, they are increasingly relying on data, combined with sophisticated analytics and decisioning capabilities, areas in which we excel. In addition, to helping businesses, we are continuing to expand our direct relationships with consumers. Over 70 million people across our three major markets now benefit from free Experian memberships, accessing information and tools to enable them to take control of their finances. A great example of this is Experian Boost in North America, where we enable consumers to voluntarily add payment histories for things like their mobile phone and utility bills to their credit profile. It’s been a successful year to date, but there is plenty more to come. With a continued focus on people, technology and innovation, we are revolutionising the way our industry operates – using the power of data, software and analytics to improve outcomes for everyone. To find out more, click here.

Veterans are an integral part of our freedom but did you also know that veterans are very successful small business owners? Veteran businesses can have a material economic impact in the regions where they are located. According to our Experian Veterans Study released this week, veterans are running strong businesses and veteran owned businesses have been consistently less risky overall when compared to non-veteran owned businesses for the past five years. The report also found that veterans have better consumer and commercial credit scores than non-veteran businesses. Veterans tend to own and operate businesses in more labor-intensive industries such as construction, manufacturing, wholesale trade and transportation. This may indicate that veteran business owners take the discipline and skills learned during their service and apply them in business as they create successful companies and drive significant economic impact. They also employ more individuals, which may be a result of the industry types of businesses they own such as construction and manufacturing. Our study showed that veterans across the country, are mostly well educated on credit and how to use it to grow their business. That engagement is important as it can have a positive impact on the economy through the creation of jobs. Veteran businesses also tend to have a lower probability of failure, a lower risk of serious delinquency within the next year and produce higher annual sales. Another interesting finding was that veteran businesses have better longevity and sustainability as inferred from their commercial credit when compared to non-veteran owned businesses. Overall across industries, veterans have a 67% longer credit history. Veteran business owners also have deep credit files with approximately 77% more tradelines overall. From a capital standpoint, veterans on average have approximately 192% more capital funding than non-veteran business owners. Veteran owned businesses touch a large network of business relationships as they tend to hire more employees, have more business to business relationships and utilize more commercial credit. This network drives positive economic impact through things like payroll, taxes, and vendor and supplier engagement. Entrepreneurship among U.S. veterans has been in decline since the late 70’s, but veteran business owners remain an important credit-successful source of job creation for our economy. There are countless ways we can thank our veterans for their service, another way to thank them is by supporting their businesses in our communities. Credit suppliers should continue to promote and bolster veteran business owners as a means of putting money to work in low risk economically influential businesses.

Today (Nov. 11) Americans celebrate Veterans Day to honor all of the men and women who have served our country in uniform and to thank those who are currently serving around the world. We also take time to welcome a new generation of veterans home from war. We remember our Gold Star families who have endured the loss of a family member making the ultimate sacrifice in service to their country. More than 25 million veterans are now home in America. They are our friends, our families, and our loved ones. Far too many have endured the shock and pain of a combat deployment, some have become disabled, and many have made the ultimate sacrifice. All who have served have given up some of themselves as well as some of the best years of their lives. Experian is proud to embrace our veteran community and allow the flexibility for our coworkers who continue to serve. Our Military, Veterans And Patriots Employee Resource Group continues to be involved in many opportunities across our local communities from building wheelchair ramps for disabled veterans to participating in endurance challenges such as Carry the Load National Relay road march and the Murph Challenge. We recently launched Experian IDnotify, a credit and identity protection service, at no cost for those who are on active duty. We are committed to serving those who are serving us. If you have a family member or friend serving on active duty, please share the link. This Veterans Day let us take a moment to remember the sacrifices of the courageous men and women who heroically fought for the freedom and honor of America to make it the greatest nation on earth!
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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