Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
In the United States, June is observed as Pride Month by the Lesbian, Gay, Bisexual, Transgender and Queer (LGTBQ+) community. The celebration is in remembrance of the 1969 Stonewall Uprising in Manhattan, a tipping point for the Gay Liberation Movement in the U.S. Pride is not only about the parades and flags, but about the celebration and commemoration of the contributions members of the LGBTQ+ community have made throughout U.S. history—and there are many. Though the beginnings of Pride Month originate in the U.S., Experian is committed to supporting and uplifting the LGBTQ+ community on a global scale. This year was an especially important year, marking both the 50th anniversary of the Stonewall Uprising and the one year anniversary of the inception of Experian’s Pride Network Employee Resource Group (ERG). Our Pride Network executive co-sponsors, Michele Bodda and Todd Rudie, say, "As our culture continues to evolve, we feel especially empowered by Experian’s demonstrated commitment to diversity and inclusion. With great support from our leadership, we launched the Experian Pride Network just one year ago and have achieved success beyond our aspirations." Earlier this year, for example, Experian earned a "2019 Best Place to Work for LGBTQ Equality" designation by the Human Rights Campaign (HRC). "We are proud to have achieved a perfect score on our very first submission to HRC’s Corporate Equality Index. This was a goal our ERG originally set out to achieve within three years," Bodda and Rudie stated. With so much to commemorate and celebrate, our Pride Network kicked off the month with numerous events around the world, including participation in official Pride parades, on-campus barbecues, bake-offs, spirit days, LGBTQ-focused webinars and so much more. It's important for us to not only provide a safe space for members of the LGBTQ+ community, but to also educate all of our non-LGBTQ employees about how they can be better allies. As part of the festivities, we had The LGBT Center OC conduct a webinar for ways we can develop tools and strategies for good allyship across the LGBTQ+ community and beyond. Here are some takeaways of what it means to be an LGBTQ+ ally: Allies have a deep understanding of LGBTQ+ people, terms, and experiences Allies speak up when they see discriminatory behavior Allies intervene in cases of bullying or harassment Allies always use the right name and pronouns for their transgender friends Allies recognize that they have privilege over other marginalized groups, and they want to use that privilege to help elevate the voices of the unheard Experian also hosted a webinar on navigating the workplace as a transgender individual. While several states have laws in place to protect transgender and gender non-conforming individuals in the workplace, harassment and discrimination are still large issues in the U.S. today. Here are some takeaways of what we can do to better support our transgender and gender non-conforming colleagues and friends: Understand the biases and hardships trans and gender non-conforming individuals face in the workplace — 75 percent of transgender workers experience discrimination, harassment, bullying, privacy invasion and suppression every day at work Know the laws in your state Empathize. You can do this by calling people by the preferred name/pronoun, refraining from making assumptions about others' sexual orientations and avoiding making assumptions that all trans people look the same or are going through a "transition" Be an ally — add gender neutral/all-gender restroom options, normalize the usage of pronouns, don't ask personal or inappropriate questions, etc. After taking measures to further educate ourselves, it was time to celebrate! Here are some photos from our Pride celebrations: Costa Mesa, CA Allen, TX Schaumburg, IL Clearwater, FL Costa Rica
At Experian, we believe that the power of data can be used in everyday life to help consumers worldwide. And we deliver against that mission every day. As the amount of data in the world continues to grow exponentially, the opportunity to harness the power of that information to improve the lives of people around the world grows with it. Experian is uniquely placed to fulfill that mission – we are empowering both individuals and businesses around the globe by putting them in control of their data, and their futures. Our latest Corporate Responsibility Report highlights the very real, tangible impact our company has achieved, enabling more than 20 million people to access credit and other essential services. Through our core products and services – and the introduction of new alternative data sources such as utility and rental data – Experian is adding value to societies around the world, increasing choice, transparency, and competitiveness in economies, and improving financial inclusion, helping those access mainstream financial products, who have previously been unable to. In South Africa, we launched The GeleZAR app. Developed through our social innovation programme, the app uses mobile data to enable unbanked people to improve their credit profile, helping them to access they credit they need to build their businesses and achieve their goals. In Brazil, we’re reaching those living in some of the remote parts of the vast country who don’t have access to our online services. Our Serasa Itinerant truck and boat reached more than 100,000 in 44 countries in its first year, helping consumers to view their credit scores for the very first time and learn how to manage their file, build their history and manage their debts successfully. In the USA, we introduced what we believe is a significant game changer to the way millions manage their finances. Experian Boost allows people, for the very first time, to add positive payment history directly to their file to improve their score. Since launch in March, more than 600,000 customers have boosted their score, taking control of their data in a way that has never been done before. We’re at the forefront of the battle against identity fraud. Our fraud prevention and data capabilities help both clients and consumers keep their data safe. A new service in the USA helps parents protect their children from identity theft and we’re helping older people in the UK to recognise and tackle fraud. Our roots are in providing credit information and assessing lending risks. But we are much more than that. We are creating new opportunities by connecting businesses and consumers in new ways – and exploring how data can be used to tackle societal challenges around the globe. In doing so Experian is supporting businesses grow, people prosper and communities thrive, and helping shape a better tomorrow.
As part of Experian’s commitment to the value of Employee Resource Groups (ERG), we recently hosted the National Association of Asian American Professionals (NAAAP) ERG Leadership Symposium, ERGs Driving Change at our Costa Mesa headquarters. ERGs are a proven strategy for organizations to advance a diverse and inclusive company culture. At Experian, we believe the culture of inclusion also cultivates and advances innovation with the added diversity perspective that strengthens the community of professionals and ideas within the company. We were proud to host the 13th ERG one-day training program that was organized by the NAAAP to help companies and employees advance their ERG experience and learn how ERGs are change agents to enhance productivity and grow professional networks in the corporate setting. Speakers represented companies leading their industry, such as Bank of the West, Macy’s, Anheuser-Busch, Google, Facebook, UPS, Northrop Grumman, Boston Scientific, and many more, including Experian. The symposium this year featured numerous ERG thought leaders sharing their insights across a variety of sessions and panels, including; Best Practices in Demonstrating Value, Creating Connections through ERG Leadership, What’s Next Action Plans for Your ERG, among others. Caption: Hiq Lee, President, Business Information Services for Experian, shared insights as a panelist for The Crucial Executive Role in Driving Change session. She was joined by Judy Ting, SVP, Pacific Rim Region Manager, Bank of the West, and DeAnne Aussem, Managing Director & Founder of U.S. Leadership Coaching Center of Excellence, PricewaterhouseCoopers, LLC. The panel was moderated by Farzana Nayani, NAAAP ERG Architect. All speakers provided valuable takeaways for the professionals in attendance to motivate their organizations to positively impact their company with the diversity amongst its workforce and implement strategies to leverage the power of inclusion. Specifically, the hundred-plus attendees learned more about how Employee Resource Groups and Business Resource Groups are change agents for diversity, inclusion, engagement, productivity, and connection-building within organizational settings. Justin Hastings, former Chief Human Resources Officer for Experian North America, welcomed the ERG Leadership Symposium attendees with his introductory remarks, as he shared Experian’s perspective on inclusion leading to innovation. Therefore, we asked him some questions to share his insights with us on Experian’s ERGs. 1. How is Experian creating a better tomorrow? Hastings: The consumer is at the heart of everything we do. Our product innovation is geared towards giving consumers more control over how their data can enrich their lives. Experian Boost is a perfect example of this coming to life. Inclusion underpins our ability to innovate. The more we encourage a culture where everyone’s creativity is valued, the more we are able to innovate for consumers. Our ERGs play an important role in promoting diversity, and creating an environment where all our Experian people can bring their whole selves to work and be creative. 2. What role does The Power of YOU have in Employee Resource Groups? Hastings: We created a workplace environment where everyone is comfortable bringing their whole self to work, regardless of differences or backgrounds. We call this The Power of YOU, which creates an environment for employees to be their true selves. We advance our company culture by not only respecting the differences amongst Experian colleagues, but actively celebrating them with and through our ERGs. 3. What impact does the Employee Resource Groups have on Experian? Hastings: At Experian, inclusion is vital to the success of the company. Our ERGs provide us with a platform to be a more innovative business. Our ERGs now have around 1,000 employees actively involved across the eight current groups. They have helped create greater understanding of different cultures that are represented in our company, and they have also underpinned our recruiting efforts across diverse talent pools. This has helped us to keep evolving our employee base to be increasingly representative of the communities in which we operate, and the consumers we ultimately serve. Learn more about Experian’s Employee Resource Groups by visiting: https://www.experian.com/corporate/power-of-you.html Learn more about the National Association of Asian American Professionals (NAAAP) by visiting: https://www.naaap.org/ All photos taken by Nhan T. Nguyen.
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
In this article…
Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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