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by Krishna.Nelluri@experian.com 5 min read April 10, 2026

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

By translating complex financial data into practical next steps, EVA serves as an intelligent financial copilot. It helps people move from insight to action with confidence and supports smarter budgeting, saving, and borrowing decisions aligned with their goals and financial priorities

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At Experian, our mission is bringing Financial Power to All™. EVA represents Consumer First AI in action by combining advanced artificial intelligence, human centered design, and a trusted data foundation to expand access to personalized financial tools and support greater financial inclusion.

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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Trust is foundational to everything we do at Experian. It’s how we build products people rely on, how we serve clients and consumers, and how we work together every day. That focus makes this year’s recognition from Fortune’s 100 Best Companies to Work For List even more meaningful.

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What makes this honor especially significant is how it’s earned. The ranking is based entirely on employee feedback from the Great Place to Work survey. Our people told us they feel welcomed, trusted to do their jobs, respected for who they are, and valued for the impact they make. They shared that Experian is a place where people can be themselves and count on one another.

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That internal trust matters externally. When employees trust their workplace, they do their best work. That translates directly into the trust our consumers and clients place in us—to handle data responsibly, deliver insights with integrity, and help people and businesses move forward with confidence.

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Our way of working has earned Experian the2026 BIG Innovation Awardfor its AI-powered Experian-Assistant for Model Risk management, Top Score in the2026 Equality 100,Best Place to Work for Disability Inclusion, and as one of the25 World’s Best Workplaces™ 2025.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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This milestone builds on our broader strategy to embed intelligent, trusted AI across the consumer ecosystem. Through continued advancements in EVA’s adaptive financial guidance and the launch ofExperian Insurance Marketplaceintegrate with theChatGPTplatform, we are meeting consumers wherever they are with personalized insights and relevant financial opportunities delivered through conversational experiences.

  • This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
  • That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
  • Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
  • Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
  • Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
  • Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
  • Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
  • Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
  • Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
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Walking the Fine Line Between Customer Security and Convenience

Most of us have experienced the feeling of frustration when it comes to online security protocols. You need to log-in to an account, but you’ve forgotten your password. When you choose an option to reset your password, you are asked to answer one of your security questions. But you forget which movie you said was your favorite while you were growing up. You take a guess, but unfortunately it’s the wrong one and you find yourself locked out of your account. At this point, you’re annoyed and wonder why accessing your account is so difficult in the first place. Historically, the attempt to balance customer security and convenience has been one of the biggest challenges online businesses have faced. As consumer expectations for smooth online experiences increase, businesses aim to deliver security protocols that make customers feel safe and protected, while allowing for easy and convenient access. According to our recent Global Fraud and Identity Report, 66 percent of consumers like security protocols when they transact online because it makes them feel protected. In fact, the lack of visible security was the number one reason customers abandoned a transaction. However, while consumers may tolerate the nuisance of common barriers to accessing their accounts, including forgetting their password or having to re-renter other security controls like CAPTCHA or two-factor authentication, higher friction doesn’t necessarily mean better security or a better overall experience. If businesses were able to offer a frictionless customer experience that was as secure, if not more secure, than the experience today, they could potentially increase overall revenue and growth. One-third of the consumers we surveyed said they would do more transactions online if there weren’t so many security hurdles to overcome. And the number rose even higher in different age groups. For instance, the percentage rose to 42 percent when it came to millennials. We believe that a fundamental shift in the thinking is required. No longer, should businesses attempt to balance security against consumer convenience, but rather, we believe that with the right use of technology, analytics and data, both goals can be simultaneously achieved. In the name of both security and convenience independently, we are already seeing data-driven, artificial-intelligence powered systems operating behind the scenes. We believe that a merging of these two functions will yield significant benefits for the business as a whole. For this to work, businesses will need to gain and maintain the customer’s trust without the familiar perception of security. Customers want to be recognized and businesses want to address the growing fraud they are experiencing. Solutions that combine device and behavioral intelligence with other data points such as biometrics, processed via advanced machine-learning, could help businesses in the future, simultaneously recognize their customers more accurately, and do so without challenging them. Winning companies will move from balancing security against convenience, to achieving both goals via a synergistic approach, and ultimately will evolve trust through technology, data and analytics.      

Published: December 13, 2018 by
Experian Accelerates African Investment With Proposed Acquisition Of Compuscan And Scoresharp

I’m delighted that we’ve today announced our proposed acquisition of Compuscan, a successful and trusted provider of credit information and analytics services to organisations across South Africa, Namibia, Botswana, Mozambique, Ethiopia, Lesotho and Uganda, as well as in the Philippines and Australia. As part of the proposed acquisition, we are also pleased to include Scoresharp, Compuscan’s thriving credit risk management consultancy. Established in South Africa in 1994, Compuscan was the country’s first credit bureau for the micro finance sector, providing vital assistance at a time it was most needed.  Compuscan has since become a key player in this sector and grown into a company that operates across nine countries offering creditinformation services, decision analytics services, marketing services and loyalty/rewards services. The proposed acquisition will complement and extend the services already provided by Experian in the South African market, as well as creating significant opportunities for further growth, innovation and financial inclusion across the wider African region. We now enter a standard regulatory review process through which the competition regulator will review the proposed acquisition. South Africa is a vital hub for our regional strategy and the proposed acquisition is just one of the investments we’re making to build our presence here. We recently confirmed the upcoming launch of our new analytics platform Ascend across EMEA, with South Africa planned to be one of the first markets to benefit from its arrival. We’re excited about the potential of this acquisition not only to accelerate our innovation plans, but also to use the combined Compuscan, Scoresharp and Experian organisation to help drive financial inclusion across Africa. We look forward to welcoming the Compuscan and Scoresharp teams to Experian in due course and to bringing all of the benefits of a combined organisation to our clients and consumers across the region.  

Published: December 10, 2018 by Editor
Experian Ranked the #1 Top Workplace by Orange County Register

For each of the past six years, Experian’s position on the Orange County Register’s list of Top Workplaces has continued to rise, and it’s cause for real celebration across our workforce. This marks a special year for us, as Experian North America was awarded the #1 spot on the list. “Our team members bring their own backgrounds, perspectives, and approaches to work, which together helps us make smarter decisions, develop better products and ultimately deliver more value to consumers,” according to Craig Boundy, former CEO of Experian North America. “This #1 ranking validates our commitment to embracing a truly inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be who they are, professionally and personally.”   The Power of YOU As part of this commitment, we’ve created an environment where everyone is comfortable bringing their whole self to work, regardless of differences or backgrounds. It’s about advancing a culture that not only respects differences, but actively celebrates them. We call this The Power of YOU. We celebrate our diversity through a range of fun and engaging cultural events, social clubs and volunteer opportunities with nonprofit organizations. As an example, this year we launched a variety of Employee Resource Groups (ERGs), including: Military Veterans and Patriots group African American group, Asian American group Hispanic and Latino group Namaste (Indian) group Experian Pride Network group Pictures of employees at various ERG events The Power of YOU initiative builds on the Women in Experian (WiE) group, which was formed two years ago and is focused on improving gender balance across all levels of the organization. Spearheaded by a global team of female leaders from across the business, the group focuses on helping women achieve their ambitions and build successful careers. Each month, employees meet to plan initiatives ranging from guest speakers and lunch-and-learn events to job shadowing and mentorship programs to International Women’s Day activities. Humans of Experian Another exciting initiative is Humans of Experian. This video series highlights the personal stories of employees across the organization. Each story shares an employee’s unique experiences and perspectives and illustrates what it means to be a part of our organization that values and celebrates inclusion and diversity. You can see their stories here: Innovation and Business Success Our culture of diversity and inclusion has enabled Experian to grow and evolve while remaining at the forefront of innovation. For more than 40 years, Orange County has been the heart of our North America operations. We’ve remained focused on developing a culture that achieves and sustains higher performance while giving back to the community, and we’ve strengthened the business across every front. As a result, we continue to have a positive impact on consumers, businesses and the economy with our products, technology and innovations, from finding breakthroughs around better utilizing data to identifying ways we can make access to credit faster and simpler for millions around the world. This is the driving force behind Experian being named to Forbes’ prestigious World’s Most Innovative Companies list for the last several years as well. We’re very proud to be ranked as the #1 Top Workplace by the Orange County Register for our positive workplace culture, which attracts and retains top talent in Orange County as well as our other locations across North America. Our employees are committed to helping to create better tomorrows in our communities through technology and innovation, social responsibility, and our everyday work and business purpose.

Published: December 7, 2018 by Gerry Tschopp

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How Experian Helps to Connect with Companies all Over the World #ExperianStories

I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test.   My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future.   Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years.   We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly.   It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd. 

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