- This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
- That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
- Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
- Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
- Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
- Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
- Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
- Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
- Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
Experian Receives the 2022 Mortgage Bankers Association Diversity, Equity & Inclusion Residential Leadership Award
Diversity & InclusionHome ownership has been found to be one of the greatest drivers of generational wealth, but the dream of owning a home can seem out of reach for millions of Americans. At Experian Mortgage, we believe our commitment to diversity, equity and inclusion, and leveraging the power of data, analytics and technology creates a better tomorrow for all. Our team is 100% committed to helping expand homeownership opportunities to populations traditionally left out of the market. For me personally, diversity, equity and inclusion – in all regards – is a personal passion. That’s why it’s especially thrilling and humbling to receive the Mortgage Bankers Association (MBA) 2022 Residential Diversity, Equity and Inclusion (DEI) Leadership Award in the Market Outreach Strategies Non-lender category. Diversity, equity and inclusion is more than just a program for us. It drives our company’s mission of financial inclusion. We are proud to partner with nonprofit organizations including HomeFree-USA, the Urban Institute, UnidosUS and the National Urban League to break down barriers to homeownership through financial and credit education. Through our United for Financial Health program, we established the Home Preservation Grant to assist Black and African American homeowners at risk of losing their homes due to the negative impact of COVID-19. To date, homeowners in Atlanta, Chicago and the greater Washington, D.C. areas have benefitted. As a member of the MBA, Experian enthusiastically signed the Home for All Pledge, furthering its commitment to be a champion for change in addressing the barriers to sustainable housing for persons and communities of color. Additionally, several members of the Experian Mortgage team participate in the Housing Affordability Convergence in support of MBA’s initiative to facilitate new solutions to the nation’s rental and housing affordability challenges. For Experian Mortgage to be recognized by the MBA for our market outreach efforts is tremendously rewarding. It helps confirm we’re on the right track and we still have more to do. We look forward to providing partnership and support to clients and the industry to join us in our mission of financial inclusion. Click here to learn more about our commitment to diversity, equity and inclusion.
Experian and HomeFree USA Launch the CFA Credit Academy to Train HBCU Scholars
Corporate ResponsibilityFor all of the ways money – and access to it – affects our lives, it’s unfortunate that it is not discussed regularly with young people. Sadly, when it is discussed, it’s often in response to highly emotional financial stress or difficulty rather than as a positive learning opportunity. Establishing a positive, fact-driven relationship with money early in life can be a critical factor in future success. Equitable access to financial tools and resources to create a better tomorrow can help everyone achieve their life’s goals. That’s why we’re proud to announce the launch of the Center for Financial Advancement® (CFA) Credit Academy. CFA is a key initiative of HomeFree-USA, and we’ve been partnering with the organization to provide complementary training to their housing counselors on financial and credit education information and resources. This new six-month program is for 250 scholars from 14 Historically Black Colleges and Universities (HBCUs). My colleagues on Experian’s Credit Education team are leading the program to help scholars gain an understanding of credit and its importance. The hope is they’ll become knowledge ambassadors for their peers, family and their communities. Experian research shows there are 28 million US consumers who are unable to participate in the mainstream financial ecosystem today because they don’t have a financial identity. Credit invisibility more frequently impacts underserved communities with 26% of Hispanic consumers and 28% of Black consumers unscoreable or invisible compared to 16% of White and Asian consumers. That can make homeownership, the greatest driver of generational wealth, an even bigger challenge for underserved communities. Ensuring these students are aware, informed and visible within the credit ecosystem will help them access more equitable lending when they’re ready to take steps to buy a car, own a home, and build generational wealth. In addition to live sessions and self-paced content, the CFA Credit Academy culminates with a hackathon competition in April, challenging all students to form teams of four at participating HBCUs to build the next best credit education program for their peers. The winning team will earn a $40,000 scholarship, sponsored by Experian. We can’t wait to see what the scholars come up with, and we look forward to sharing their ideas. To learn more about Experian’s work in diverse communities: visit www.experian.com/diversity.
Responding to the interim findings of the FCA’s Credit Information Market Study (CIMS) in the UK.
UK&I – United Kingdom & IrelandWe welcome today’s recommendations, which will help deliver a better and more equitable credit market for everyone. Comprehensive, accurate data delivers better outcomes for consumers, and bringing more data into the CRA ecosystem will further improve those outcomes. We are pleased to see the regulator taking action to ensure the UK financial system remains one of the most effective, innovative and competitive in the world. Experian shares the FCA’s view that there are opportunities to improve the operation of the credit information market in the UK, and was happy to co-operate fully with the FCA’s team during the multi-year Market Study process. A number of the remedies outlined in the FCA report were supported by Experian in a 2018 white paper, The Future of Credit Information. Amongst other things, this included establishing a base level of credit data for regulated CRAs to give consumers and lenders a clear, consistent baseline for credit reporting, while encouraging a competitive and innovative environment for non-regulated credit data and accurate insight. Experian aims for consistently excellent data across its enterprise. It invests continuously to improve data coverage, accuracy, timeliness, richness and increase credit visibility of consumers to the financial system, and it continues to innovate to improve credit outcomes for consumers.
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Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we’ve made some great progress, but there’s so much more we can do and it’s going to take the collective effort of all of us to continue to move the needle. That’s why we’re gearing up to celebrate International Women’s Day (IWD). It’s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what’s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women’s participation in the labor market, Experian’s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
How Experian Helps to Connect with Companies all Over the World #ExperianStories
APAC – Asia PacificI work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.