- This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
- That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
- Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
- Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
- Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
- Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
- Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
- Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
- Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
Nearly 50 million consumers have a nonexistent or limited credit history. That is a major problem in need of a world-changing idea. Experian, in its ongoing efforts to promote financial equity and inclusion, introduced a new offering last year that directly addresses this problem: Experian Go™. This free program empowers “credit invisibles” to establish their financial identity within minutes. And it has already helped tens of thousands of consumers who are new to credit establish an Experian credit report, a critical first step to things like buying a car or renting an apartment. Now Experian Go has been recognized with the prestigious Fast Company 2023 World Changing Ideas Award for the company’s use of innovative technology to promote financial inclusion. Fast Company’s World Changing Ideas Award celebrates the most impactful and innovative ideas that have the “potential to drive true change.” The award seeks to elevate finished products and brave concepts that make the world better, with the goal of honoring ingenuity and fostering innovation. Experian Go addresses a crucial need by providing individuals with no credit history with the tools necessary to participate in the financial system and better manage their credit. Experian Go’s award follows last year’s recognition of Experian Boost®, a first-of-its-kind feature designed to help consumers improve their credit profile and thrive financially, in Fast Company’s 2022 World Changing Ideas Awards. Millions of people have connected to Experian Boost to improve their FICO® Score by reporting their on-time utility, telecom/phone, rent and video streaming service payments. By giving consumers control over their credit, they can make real, substantial progress in their financial health journey by getting “credit” for paying bills on time. The innovative solution tackles inequity and exclusion from the credit economy, enabling consumers to add positive payment history directly into their Experian credit file and potentially boost their FICO® Score instantly. At Experian, we believe that technology has the power to do many things, and changing the world is one of them. Experian Go is part of our mission to help provide financial inclusion for all, and we look forward to creating more innovative products that focus on helping people.
We’re very proud to have been awarded a top 75 score in the third edition of Europe’s Climate Leaders, which is compiled by The Financial Times in partnership with Statista, in recognition of our success in reducing our carbon emissions and our commitment to tackling climate change. The awards provide each company listed with a score based on their performance in cutting, and reporting transparently on, greenhouse gas emissions, as well as collaboration with environmental reporting group CDP and the Science Based Targets initiative. Our score acknowledges Experian’s ongoing commitment to reducing our environmental footprint, as we work towards our target of becoming carbon neutral in our own operations by 2030. In 2022 we continued our reduction in Scope 1 and 2 emissions and achieved a 44% reduction since 2019, as we work towards our science-based target to achieve a 50% reduction by 2030. We’re also continuing to engage with our suppliers in order to reduce the level of our scope 3 emissions through the footprint of the products and services we buy. We want to further our ambition and we are currently developing our Net Zero Transition Plan, to decarbonise our operations even further.
Experian research shows more than a quarter of Black and Hispanic consumers are invisible to the credit market, compared to 16% of Asian and White consumers. This is a significant gap that all of us can improve. At our North American headquarters, a group of young scholars took the lead on finding solutions. Four teams representing Historically Black Colleges and Universities (HBCUs) visited our campus and shared their creativity and personal stories with us in the finale of the inaugural #IYKYK Hackathon. The Hackathon was the culmination of a six-month Center for Financial Advancement® Credit Academy, created in partnership with HomeFree-USA. Through live sessions with Experian credit education experts and self-paced content, more than 250 scholars from 14 HBCUs learned about credit, financial tools, and how to build generational wealth through steps like homeownership. The teams from Alabama State University, Fisk University, Morgan State University and Shaw University made it to the finals and presented their ideas for the next best credit education program for their peers. Left to right, top to bottom: Fisk University, Morgan State University, Shaw University and Alabama State University In addition to their presentations, what was also impressive was the inclusivity in participation. Just at the finals alone, these student leaders represented six countries, eight different languages, the LGBTQ+ community, different faiths, and more. The “Credit Stingers” from Alabama State University took home the prize, a $40,000 scholarship for their idea of a gamified app called “Credit Rush.” In order to overcome obstacles, students watch a video or take a quiz about credit in order to advance to higher levels. Other features of “Credit Rush” include the “Hive,” a library of credit education materials, chat, daily calendar functions and more. The “Credit Stingers” from Alabama State University took home the prize, a $40,000 scholarship for their idea of a gamified app called “Credit Rush.” Many of the student leaders are already putting what they’ve learned into practice. They shared how they’ve been able to rent their own apartments for the first time, help their recently immigrated family members establish their credit identities, and make decisions that will help them eventually buy a home. They showed immense passion. They are committed to being knowledge ambassadors, sharing information about credit with their classmates, families and friends, making their communities the true winners of this program.
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Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we’ve made some great progress, but there’s so much more we can do and it’s going to take the collective effort of all of us to continue to move the needle. That’s why we’re gearing up to celebrate International Women’s Day (IWD). It’s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what’s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women’s participation in the labor market, Experian’s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.