- This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
- That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
- Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
- Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
- Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
- Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
- Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
- Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
- Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
Pop Artist Jake Wesley Rogers Teams Up with Experian for a Financial “Glow Up”
Diversity & InclusionAt Experian, we are proud to have a culture where our teammates can bring their whole selves to work. Perhaps no one exemplifies that spirit as much as our newest United for Financial Health partner, pop artist Jake Wesley Rogers. Jake is debuting a two-part Financial Glow Up video series across his social media channels to raise financial health awareness. Known for his bold style in music, fashion and expression, Jake is lauded as a queer storyteller through a universal lens and will soon take his talents on the road, as the opening act for Panic! At The Disco’s tour this fall. His new videos are a creative and intimate look inside the financial aspects of his career. He takes us along as he prepares for his upcoming tour, highlighting how managing everyday financial decisions, like using Experian Go, can empower consumers. Our partnership with Jake is the latest in a trio of new United for Financial Health partnerships focused on the LGBTQ+ community. Last month, we announced our support for Born This Way Foundation and its Channel Kindness, and we’re excited Jake is joining our efforts with another new Experian partner, True Colors United which aims to end homelessness among LGBTQ+ youth. Earlier this year, we announced a process to help transgender and non-binary consumers change their name on their Experian credit report without losing their credit and financial history. During Pride Month, our weekly Twitter #CreditChat addresses important financial topics such as Financial Tips for Same Sex Couples and the LGBTQ+ Community. To learn more about Experian’s commitment to financial empowerment for all, check out The Power of You: 2022 Diversity, Equity and Inclusion Report. You can catch the first of Jake’s new Financial Glow Up videos on his Instagram and TikTok, and by searching #JWRExperian on those channels.
In my role as Chief Sustainability Officer at Experian, I often hear from communities that feel that they’re not seen or heard. That they’re marginalized. I’m proud that our United for Financial Health (UFH) program can be a global catalyst towards financial inclusion. This is the kind of work UFH is supporting with two new partners: Born This Way Foundation (BTWF) and True Colors United. Founded by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation supports youth mental health and created Channel Kindness, a digital storytelling platform. Experian is proud to support an expansion of Channel Kindness, which will be a safe space for young people to reflect on significant financial days throughout the year such as college graduation, tax day and a #BeKind21 Campaign event focusing on the role kindness plays in a person’s financial wellness. True Colors United was founded by Cyndi Lauper, and aims to end homelessness among LGBTQ+ youth. We will collaborate with them to create financial literacy resources to help this “invisible” community overcome barriers to fair and equitable access to credit and financial tools. These new partnerships are just a couple examples of our support for the LGBTQ+ community. Earlier this year, we achieved a 100% rating on the Corporate Equality Index from the Human Rights Campaign Foundation in the U.S., making Experian a Best Place to Work for LGBTQ Equality for the fourth consecutive year. We also received a Silver Award from Stonewall for our commitment to inclusion of LGBTQ people in the workplace. We provide a process to assist trans and non-binary consumers with name changes to their Experian credit reports. During Pride Month, our weekly Twitter #Creditchat addressed important financial topics such as Financial Tips for Same Sex Couples and the LGBTQ+ Community. We look forward to sharing stories from Channel Kindness and the resources from True Colors United. To learn more about Experian’s commitment to financial empowerment for all, check out The Power of You: 2022 Diversity, Equity and Inclusion Report.
During Disability Pride Month, we are especially proud and hopeful by our most recent honor: Experian earned a score of 100 out of a possible 100 in the Disability Equality Index® (DEI). The DEI is the world’s most comprehensive benchmarking tool for the Fortune 1000 and Am Law 2001 to measure disability workplace inclusion against competitors. Several of our colleagues were on hand at the recent 2022 Disabilty:IN Conference to pick up our award. We improved from our score of 90 last year, and are considered a Best Workplace for Disability Inclusion. We’re honored to partner with two of the community’s leading organizations, Disability:IN and the National Disability Institute towards our commitment to financial empowerment for people with disabilities. We’re hosting conversations like this one to raise awareness of the barriers and explore solutions to financial inclusion. Experian is powering the credit resource page of the Financial Resilience Center so consumers have information at their fingertips. People with disabilities represent over one billion people across the globe. As one of our colleagues who represented Experian on a panel about innovation at the 2022 Disability:IN Conference explains, disability is a natural part of the human experience, and it crosses lines of age, ethnicity, gender, gender identity, race, sexual orientation, socioeconomic status and religion. It’s in that spirit that we held a Global Hackathon, challenging our colleagues to create future products and services that can further the mission of financial inclusion and equity for communities worldwide. As co-executive sponsors of Experian’s ASPIRE employee resource group, which advocates for teammates with disabilities, we’re proud to have our progress acknowledged. And we’re hopeful because while we know the work of inclusion will never be done, the Disability Equality Index indicates we’re evolving in the right direction. Learn more about Experian’s commitment to creating a better tomorrow for the communities in which we live and work in The Power of You: 2022 Diversity, Equity and Inclusion Report. Hear from Experian’s Roselyn M. about our culture of inclusion:
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Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we’ve made some great progress, but there’s so much more we can do and it’s going to take the collective effort of all of us to continue to move the needle. That’s why we’re gearing up to celebrate International Women’s Day (IWD). It’s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what’s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women’s participation in the labor market, Experian’s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
How Experian Helps to Connect with Companies all Over the World #ExperianStories
APAC – Asia PacificI work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.