- This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
- That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
- Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
- Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
- Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
- Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
- Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
- Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
- Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
We welcome this week’s response by the UK Government in relation to its work on the new UK Data Strategy, and the commitment to creating a new UK Data Act. Innovative data use has a crucial role to play as Britain takes its place on the global stage. Data has the ability to change people’s lives for the better. It can help build a stronger, smarter future, whether that is through existing products and services or by enabling new and innovative solutions to the problems people and society face today. We share the Government’s goal of using data to deliver better outcomes for people across the UK, and to supercharge its economic success. Already today we see data doing great good in the world: it is enabling the deployment of resources from charities and Government where they are most needed; reducing the number of credit-invisible people and combatting loan sharks; preventing fraud and supporting those who fall victim to fraudsters; and delivering unique new insights that set creators and entrepreneurs on the path to their next success. Data played a transformative, positive role in people’s lives during the pandemic, and has the potential to do so much more as we look to the future. It is crucial that data is used and managed within a trusted, privacy centric framework, and that we as industry and Government together continue to educate and empower people to understand how their data is used, and to be confident in its security. Properly-consented, properly-secured data can empower people; it can support the vulnerable; it can help expand and accelerate our economy. We have the talent, the drive and the ambition in Britain to do all of these things. The new framework sets a foundation to enable and empower, making Britain a desirable hub for investment; a great place to work and build a career; an ideal place to begin new ventures or find funding for existing ones. With the right foundations in place, the opportunity ahead will be limited only by our imaginations. For all of these reasons, Experian welcomes the Government’s goal of making this leap forward for the UK, and we look forward to seeing the detail of the new Data Act as it is released in the coming months.
We often share at Experian that we want to be an organisation where people are free to be their true selves and have an equal chance to succeed, a place where everyone is celebrated for bringing their whole selves to work. When our colleagues thrive, they innovate, and contribute to the future of the business. It is in this spirit we welcome you to The Power of You: 2022 Diversity, Equity and Inclusion Report. Our second edition is really an evolution. For the first time, we are introducing our global DEI framework and our focus on people, clients and consumers, and the communities in which we live and work. We’re proud to be recognised as a Great Place to Work, as 90% of our colleagues agree Experian people are treated fairly regardless of their social and economic status, sexual orientation, race or gender. In this report, you’ll see examples of the efforts we’ve made over this last year including the work towards gender equity. Our target is for 40% of our senior leaders to be women by 2024. We have engagement programs to encourage women into STEM roles within the business, while the appointment of Malin Holmberg as CEO of our EMEA and Asia Pacific business alongside the promotion of Jennifer Schulz to CEO of our North America business has increased our percentage of senior female leaders. Beyond strengthening our own processes in promoting DEI, we’re partnering with organisations such as Disability:IN, Code First Girls and the National Urban League to help underserved communities gain fair and equitable access to credit and financial resources. More broadly, we are continuing with our United for Financial Health programme. So far, we’ve connected with 87 million people since 2020 and remaining on track to connect with 100 million people by 2024. We were named in Fortune’s 2021 ‘Change the World’ list for our work to improve financial health. Our aim is to be force for good. This is at the heart of our purpose exemplified by all of our 20,600 employees across 43 nations: to create a better tomorrow for consumers, our clients, our people and communities. Please find our latest DEI report in full here.
Experian is a company built on purpose. Every day we help people make the most of their data to improve their financial lives. This is what drives us and you can read more about our progress in our inaugural Improving Financial Health report. It is our social mission to improve financial inclusion, because fair and affordable access to credit enhances opportunities in life. While we are proud of our achievements this year, we know there is more to do. Over a third of the global adult population still lack access to basic financial services, while one billion people don’t have official proof of identity. 1.7 billion people are also completely ‘unbanked’ and risk being overlooked by the entire global financial services system. And this problem exists everywhere. More than 63 million people in Brazil have unmanageable debts that are affecting their credit rating. Whereas in the US, 28 million consumers are ‘credit invisible’ and an additional 21 million consumers have “unscorable” credit files, meaning they have what’s considered a thin credit file or limited credit history. Much of this comes down to provision of appropriate education and knowledge around good financial management, alongside the tools and products that can empower people in gaining access to fair, affordable credit. Through our community investment programme, we have provided vital support to communities, which was reflected by our colleagues volunteering nearly 25,000 hours of their time over the last year. This is in addition to an investment of US$15.9m in programmes that support our communities, including enhancing financial literacy with partners in Brazil, the USA and the UK & Ireland. Examples here include financial literacy support for microentrepreneurs through Sebrae in Brazil, Words That Count with the National Literacy Trust and Number Confidence Week with National Numeracy in the UK, alongside partnerships in the USA with the National Urban League, Operation Hope and Saver Life which aim to empower Black Americans through financial education. In addition, our social innovation products reached over 21 million people this year, offering innovative ways to verify identity and to strengthen credit profiles. It is our aim to help everyone have fair access to finance, no one should miss out on the opportunities which can transform lives. As the current inflationary environment adds extra pressure on households around the world, we recognise the significance of the role we can play to help ensure people can get through this period of financial pressure. Our new report outlines the progress we have made and restates our commitment to helping everyone improve their financial health in the future. Please read more in the Improving Financial Health Report.
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Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we’ve made some great progress, but there’s so much more we can do and it’s going to take the collective effort of all of us to continue to move the needle. That’s why we’re gearing up to celebrate International Women’s Day (IWD). It’s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what’s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women’s participation in the labor market, Experian’s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
How Experian Helps to Connect with Companies all Over the World #ExperianStories
APAC – Asia PacificI work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.