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by Krishna.Nelluri@experian.com 5 min read April 10, 2026

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

By translating complex financial data into practical next steps, EVA serves as an intelligent financial copilot. It helps people move from insight to action with confidence and supports smarter budgeting, saving, and borrowing decisions aligned with their goals and financial priorities

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At Experian, our mission is bringing Financial Power to All™. EVA represents Consumer First AI in action by combining advanced artificial intelligence, human centered design, and a trusted data foundation to expand access to personalized financial tools and support greater financial inclusion.

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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Trust is foundational to everything we do at Experian. It’s how we build products people rely on, how we serve clients and consumers, and how we work together every day. That focus makes this year’s recognition from Fortune’s 100 Best Companies to Work For List even more meaningful.

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What makes this honor especially significant is how it’s earned. The ranking is based entirely on employee feedback from the Great Place to Work survey. Our people told us they feel welcomed, trusted to do their jobs, respected for who they are, and valued for the impact they make. They shared that Experian is a place where people can be themselves and count on one another.

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That internal trust matters externally. When employees trust their workplace, they do their best work. That translates directly into the trust our consumers and clients place in us—to handle data responsibly, deliver insights with integrity, and help people and businesses move forward with confidence.

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Our way of working has earned Experian the2026 BIG Innovation Awardfor its AI-powered Experian-Assistant for Model Risk management, Top Score in the2026 Equality 100,Best Place to Work for Disability Inclusion, and as one of the25 World’s Best Workplaces™ 2025.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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This milestone builds on our broader strategy to embed intelligent, trusted AI across the consumer ecosystem. Through continued advancements in EVA’s adaptive financial guidance and the launch ofExperian Insurance Marketplaceintegrate with theChatGPTplatform, we are meeting consumers wherever they are with personalized insights and relevant financial opportunities delivered through conversational experiences.

  • This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
  • That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
  • Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
  • Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
  • Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
  • Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
  • Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
  • Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
  • Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
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Experian Achieves Gold at Mind’s Workplace Wellbeing Awards

Mental health problems remain a huge issue, so it’s essential that employers are set up to support their employees who may be struggling. Also every organisation depends on having healthy and productive employees, with valued and supported staff far more likely to perform better and achieve peak performance. At Experian we have been working hard to ensure everyone can get that support, and that we are constantly evolving and improving. That’s why I’m proud to announce that we have been recognised with a Gold Award in Mind’s sixth annual Workplace Wellbeing Index. I think this is a huge achievement as it signifies the progress we’ve already made as an organisation in recent years – ensuring mental health is embedded into our policies and practices, and demonstrating our long-term and deep commitment to our employees’ mental health. Mind’s Workplace Wellbeing Index is a benchmark of best policy and practice, celebrating the good work employers are doing to promote and support positive mental health, and importantly also providing key recommendations on the specific areas where there is room to improve. This award demonstrates that we are on the right track, but we won’t stop here. We’re always looking for new ways to do things and to improve as a business. We are committed to driving towards even better ways of working, where supporting the mental health of our people is a fundamental part of everyday business. Andrew is the UK & Ireland Mental Health Sponsor & Managing Director of Experian Data Quality

Published: July 11, 2022 by Andrew Abraham
Responding to the UK Government Response to the Future Data Strategy Consultation

We welcome this week’s response by the UK Government in relation to its work on the new UK Data Strategy, and the commitment to creating a new UK Data Act.  Innovative data use has a crucial role to play as Britain takes its place on the global stage. Data has the ability to change people’s lives for the better. It can help build a stronger, smarter future, whether that is through existing products and services or by enabling new and innovative solutions to the problems people and society face today. We share the Government’s goal of using data to deliver better outcomes for people across the UK, and to supercharge its economic success.  Already today we see data doing great good in the world: it is enabling the deployment of resources from charities and Government where they are most needed; reducing the number of credit-invisible people and combatting loan sharks; preventing fraud and supporting those who fall victim to fraudsters; and delivering unique new insights that set creators and entrepreneurs on the path to their next success. Data played a transformative, positive role in people’s lives during the pandemic, and has the potential to do so much more as we look to the future.  It is crucial that data is used and managed within a trusted, privacy centric framework, and that we as industry and Government together continue to educate and empower people to understand how their data is used, and to be confident in its security. Properly-consented, properly-secured data can empower people; it can support the vulnerable; it can help expand and accelerate our economy.  We have the talent, the drive and the ambition in Britain to do all of these things. The new framework sets a foundation to enable and empower, making Britain a desirable hub for investment; a great place to work and build a career; an ideal place to begin new ventures or find funding for existing ones. With the right foundations in place, the opportunity ahead will be limited only by our imaginations. For all of these reasons, Experian welcomes the Government’s goal of making this leap forward for the UK, and we look forward to seeing the detail of the new Data Act as it is released in the coming months. 

Published: June 17, 2022 by Brian Cassin
Creating a Better Tomorrow for Our Consumers, Clients and Communities

We often share at Experian that we want to be an organisation where people are free to be their true selves and have an equal chance to succeed, a place where everyone is celebrated for bringing their whole selves to work. When our colleagues thrive, they innovate, and contribute to the future of the business. It is in this spirit we welcome you to The Power of You: 2022 Diversity, Equity and Inclusion Report. Our second edition is really an evolution. For the first time, we are introducing our global DEI framework and our focus on people, clients and consumers, and the communities in which we live and work. We’re proud to be recognised as a Great Place to Work, as 90% of our colleagues agree Experian people are treated fairly regardless of their social and economic status, sexual orientation, race or gender. In this report, you’ll see examples of the efforts we’ve made over this last year including the work towards gender equity. Our target is for 40% of our senior leaders to be women by 2024. We have engagement programs to encourage women into STEM roles within the business, while the appointment of Malin Holmberg as CEO of our EMEA and Asia Pacific business alongside the promotion of Jennifer Schulz to CEO of our North America business has increased our percentage of senior female leaders. Beyond strengthening our own processes in promoting DEI, we’re partnering with organisations such as Disability:IN, Code First Girls and the National Urban League to help underserved communities gain fair and equitable access to credit and financial resources. More broadly, we are continuing with our United for Financial Health programme. So far, we’ve connected with 87 million people since 2020 and remaining on track to connect with 100 million people by 2024. We were named in Fortune’s 2021 ‘Change the World’ list for our work to improve financial health. Our aim is to be force for good. This is at the heart of our purpose exemplified by all of our 20,600 employees across 43 nations: to create a better tomorrow for consumers, our clients, our people and communities. Please find our latest DEI report in full here.

Published: June 10, 2022 by Wil Lewis

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