All posts by Emad Georgy
Loading...
Emad Georgy, global CTO of Experian Marketing Services, explains how marketers can enhance customer journey to attain success in their business.
At Experian we believe that data is good. Good for our economy, good for consumers and good for society. Analytics and technology designed to help marketers put their data to use and become truly customer-centric is just one example of using data as a force for good. The following column was written by Emad Georgy, senior vice president of development and global head of development at Experian Marketing Services, as part of a “Data-Driven Thinking” series for AdExchanger.