All posts by Jeff Softley
After launching Experian Boost, the first-of-its-kind tool that allows consumers to instantly increase their credit scores, in March 2019 we recently reached a significant milestone. Millions of consumers have boosted their credit scores to the tune of 50 million total points. This means many consumers have improved score bands, saved money with better interest rates, and maybe reached some of their financial goals such as gaining access to credit for a home. In fact, we know our Boost users have gained access to more than 1.7 billion total dollars in credit as a result of improving their credit score. The idea behind Experian Boost is to give consumers control over their credit – to enable them to make real, substantial progress in their financial health journey by getting “credit” for paying bills on time. Our ability to help consumers in a challenging economic climate is what drives us to continue to innovate. For example, we recently expanded Experian Boost to add positive payment history for video streaming services such as Netflix in addition to telecom and utility payments. The benefits to having control and using tools like Experian Boost do not end there. Consumers receive a boosted FICO® Score, which is used by a majority of lenders giving them a great opportunity for credit with better terms. In the first year after launching, we saw one million consumers add a credit card and nearly 250,000 consumers acquired an auto loan. Also, some consumers earned a credit score for the first time. What is also significant about Experian Boost is that this type of financial control and opportunity gives consumers a sense of empowerment, motivation and satisfaction that they can take a positive step in their financial journey. We’ve heard this firsthand from consumers through focus groups, and we even featured some consumers in our commercials who shared their positive experiences in front of the camera. This sentiment of empowerment among consumers is especially important right now as many are struggling financially due to the pandemic. We have many exciting new tools launching in 2021 and will continue to focus on empowering consumers to reach their financial goals. To learn more about Experian Boost, visit www.experian.com/boost.
Many of us have turned to streaming services to help us cope during this time of COVID-19. Being able to escape with some good entertainment while still maintaining our social distance is invaluable right now. Television streaming has skyrocketed 85% since March; I’ve certainly contributed to that increase. Now, subscribing to that streaming service can do more than entertain, it can improve a consumer’s financial health. Starting today, Netflix® customers can possibly improve their FICO® Score by adding their positive payment history through Experian Boost. Experian Boost™† is the innovation we launched in 2019 that can help consumers improve their credit score instantly. So far, approximately four million consumers have connected their utility and telecom bills to Experian Boost, leading to more than 29 million points added to FICO® Scores nationwide. This addition makes sense. Experian Boost already allows consumers to receive credit for paying their cable bills, so paying for a video streaming service on time should also help prove creditworthiness. It’s critical that we meet consumers where they are and adapt to help them in their current position, especially during a pandemic. Anticipating and prioritizing consumer needs is our focus and drives our innovation. After all, we’re consumers too. I’m proud of how our team uses their personal experience and their roles at Experian to create opportunity for millions of people to improve their financial health, especially during these uncertain times. Our job is to help consumers, and that doesn’t stop with their credit score. That’s why we’re also launching new free features available to everyone within the CreditWorks Basic and Premium products. The free tools provide personal insights and resources that can help consumers better save money and manage their financial profile. For more information about Experian Boost go to: www.experian.com/Boost. Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian and its affiliates. The use of any other trade name, copyright, or trademark is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. Other product and company names mentioned herein are the property of their respective owners. †Results may vary. Some may not see improved scores or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost. Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.
At Experian, we know a credit score is the gatekeeper to better financial opportunities, which is why we are committed to developing products and services that support consumers in their financial journey. Six months ago, we hit a major milestone in bringing this commitment to life with the launch of Experian Boost. This innovative tool gave consumers the ability to add positive telecom and utility payment history directly to their credit file for an opportunity to instantly increase their credit scores for the first time. When we launched Experian Boost, we knew there were more than 100 million Americans who didn’t have fair access to credit because of a limited credit history or a subprime score. We also knew these consumers were often forced to pay higher interest rates and fees for financial services. Today, as we look at our Experian Boost results, we know we’re helping to change that. To date, for consumers who’ve used Experian Boost, we’ve seen: More than 11 million cumulative FICO Score points boosted FICO Scores increased for 2 out of 3 users with an average increase of more than 10 points Of those who boosted their credit scores, an average of 13% moved up a credit tier and of those in the “poor” credit tier, 24% moved to a “fair” tier Approximately 90% of “thin” file consumers who improve their credit scores saw an average increase of 19 points California, Texas and Florida rank 1-2-3 in number of consumers who have boosted their scores and total points boosted To say we’re pleased with the positive feedback we’ve received about Experian Boost to date would be an understatement, but we’re not surprised. For years, lenders have been seeking new means to identify creditworthy consumers. At the same time, consumers have been asking for more control of their data and credit where credit is due. This is exactly what we’re providing with Experian Boost. We’re helping to level the playing field and reward positive behavior and it’s not going unnoticed. Members of the credit counseling and advocacy community have reached out with excitement about Experian Boost. This solution is giving many of their clients a tangible way to impact their credit scores and improve their financial lives. Improving consumer financial health is a core part of our sense of purpose and we’re just getting started. We’ll continue to enhance Experian Boost and develop new products and solutions to improve financial access to for more consumers. To find out more about the Experian Boost, please visit www.experian.com/boost.