News
What’s happening in our industry and what we’re doing
Financing my first car was a bittersweet feeling. I was thrilled at the thought of purchasing a new vehicle, yet I was dreading haggling the price with the dealer. As a millennial, I feared the rising prices for new cars, and knew that I needed to find a way to make the vehicle more affordable. That said, I decided to look at used cars.
Clearly, I’m not the only car shopper going through this experience. Many consumers are exploring new options to keep their monthly payments down, whether it’s extending the length of their loan, or turning to leases. Sometimes it’s both.
New research from Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, shows that email campaigns using the words “choice” or “choose” in the subject line are driving substantially higher engagement and revenue rates than average.
On July 16, the CFPB published its “first ever” monthly report providing a snapshot of complaints filed by consumers through the agency’s complaint portal. For full disclosure, Experian is one of the top three companies that received the most complaints from February through April 2015. But that is absolutely deceiving.
Financier Worldwide moderates a discussion on improving decision-making and increasing value using Big Data analytics between Shanji Xiong at Experian DataLabs, Ken Elliott at HP and Shaheen Dil at Protiviti. FW: To what extent are you seeing an increased demand for Big Data analytics in today’s business environment? What overarching advantages does it offer to companies? Dil: Many organisations have made fundamental investments in Big Data infrastructures and capabilities and are now actively exploring the best ways to achieve return on these investments.
Federal and local governments around the world are expected to spend $475.5 billion on technology products and services by 2019. From New York to Chicago to Rio de Janeiro, metropolitan centers around the world are looking for new ways to be “smart” – to become more sustainable, improve the efficiency of public services and citizens’ quality of life. Forward-thinking civic and business leaders are experimenting with massive amounts of data – and the tools and technologies to compile and examine it – in order to improve how efficiently and effectively cities are managed.
In 2014, sports analytics was a $125 million market. By 2021, its value is expected to balloon to $4.7 billion. But this market wasn’t always so lucrative or widely accepted.
Back in 2002, the Oakland Athletics General Manager Billy Beane earned a trip to the Major League Baseball playoffs despite having a payroll of just over $40 million -- $80 million less than major market teams like the New York Yankees. The key to the A’s success? Not just their scouts’ intuition, but sabermetric principles and rigorous – though at the time, overlooked – statistical analysis.
Today’s data-driven world creates exciting new opportunities, but also new challenges. Many of us see the promise of being able to make more intelligent decisions by fully understanding our customers and the needs of the marketplace. There are data scientists that can do incredible analysis to give us new insights into areas we didn’t think were possible.
Experian Marketing Services unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at its 2015 Client Summit in Las Vegas, today. The advancements released today include new addressable advertising and predictive intelligence tools both powered by Experian’s consumer database, the largest consumer database worldwide, with modeled insights covering 700 million individuals in 270 households. Both enhancements will help brands identify and interact with their customers no matter where they are in the world or in the cloud.
Addressing the issue of identity management has become a top priority for marketers. The fact is that their customers are represented by dozens of identities – both known and unknown – in today’s digital world. According to new research published in our recently published 2015 Digital Marketer Report, linking identity data is now the #1 challenge for marketers around the world, up from fourth place just a year ago. Further, 89% of marketers report having challenges creating a single customer view.