There hasn’t been many world events that have occurred during my 25+ year career that have had such an impact on cybersecurity as the pandemic. As I reflect on the approximate one year mark since we first heard about COVID-19, it’s truly been one for the record books. This is not relative to numbers such as the amount of data breaches that have been caused by the pandemic, but more so because of the long term ramifications. The pandemic opened up many new cyber scams and threat vectors as well as more vulnerable targets due to rapid and – at times – rushed changes organizations had to undertake in order to respond. A good cyber review of 2020 can be found here. Now we are at a tipping point with societal and operational changes companies and cybersecurity professionals will need to grapple with for a long time. I addressed how some of these will affect 2021 in my annual Data Breach Industry Forecast. As we forge ahead, there are two key areas I see as major security concerns with long-term impact: Remote working is here to stay There is no turning back in how, and more importantly, where we do business. What that means is a larger workforce working from home, which spurs a number of concerns and vulnerabilities from a security standpoint. Businesses now have a much broader threat landscape to protect. Not only that, but families need to tighten their security hygiene as well for their personal devices since criminals know we are spending more time at home using these tools. I predict that operationally there will be new strategies to protect systems and a rethinking of best practices in addition to a flurry of new protection software and other technologies to better protect this at-home frontier. Companies will also need to create new trainings for its employees and find better defenses for social networking attacks like spear phishing. Healthcare will never be the same That line is an understatement. Unfortunately, cybercriminals will not take pity and leave the embattled industry alone. Medical information is very lucrative and thieves will continue to take advantage of healthcare organizations’ focus on the pandemic. But they must address security, especially with advancements here to stay such as telehealth. In fact, I envision that operationally we’ll see more third party data breaches as more providers engage outside suppliers for their digital offerings. Also, with increased digital visits there could be more patients visiting smaller clinics or diagnostic testing centers for further evaluations or tests, which opens up more roads where patients’ information is flowing back and forth. Organizations will need to shore up third party security protocols and expectations to try to prevent this type of data breach. We are only at the beginning of this journey to overcome unexpected challenges and manage new ways of conducting business. For more commentary and updates on the cyber-demic, follow my LinkedIn monthly digest.
Given the many challenges presented over the last 12 months, it’s extremely satisfying to have retained our status and I couldn’t be prouder of this achievement. Being certified as a Top Employer showcases our dedication to a better world of work, which has been exhibited through our excellent HR policies and people practices. It’s been a year like no other, and the COVID-19 pandemic, in particular, has been a real test of our business resilience. Hugely challenging for many individuals. I’m really proud of the support we have put in place, helping our people to reach their full potential and remaining true to our values and purpose. We have been determined to ensure that the diverse needs within our workforce are accommodated. Our ability to exercise progressive policies, such as greater flexibility and enhanced wellbeing offerings, has been essential for our people to adapt to a very different way of working successfully. We’ve provided a wide range of resources, including employee assistance programmes, mindfulness training and collaborative technology tooling, to ensure that our people have the relevant support to stay mentally well. But it is our people that have made this recognition possible. Despite our new working environments, they have been instrumental in ensuring our culture continues to thrive. I have heard so many great examples of how teams stay connected and support each other – from video walks and online games to competitions and virtual cocktail hours. This award demonstrates that we are clearly on the right path, but we won’t stop here. We’re always looking for new ways to do things and to improve as a business. By listening to our people and actively encouraging new ideas, we can continue to develop Experian as a great place to work. To find out more about the Top Employer certification, click here.
Digital identity solutions are a crucial component to enhancing the customer experience in digital transactions. Driven by verified data, digital identity as a concept benefits both businesses and consumers. Innovative and effective solutions can prevent costly fraudulent activity and enhance compliance measures for businesses and ensure a more convenient and protected experience for consumers. Consumer preference for digital transactions has grown exponentially and will continue to do so leading to higher customer expectations for a seamless and secure experience. Experian is deeply committed to developing leading solutions and has earned high rankings in industry experience, strength of product and seamless solutions in Juniper Research’s Digital Identity: Technology Evolution, Regulatory Landscape & Forecasts 2020-2025 Report. Juniper Research, one of the leading global analyst firms in the mobile and digital technology sector, evaluated vendors active in the digital identity space based on factors such as size, financial performance, global reach, product range, number of clients and strength of partnerships. Juniper provides the most comprehensive and progressive analysis of the digital commerce market in its market-leading Commerce & Fintech research. The report discusses new approaches in the identity space and highlights best practice recommendations for deployment, in which Experian continues to be a market leader and remains committed to the crucial nature of identity as a concept for businesses. Experian’s proprietary solutions and digital identity services are available through Experian’s CrossCore partner ecosystem, which combines advanced analytics, rich data assets, identity insights and fraud prevention capabilities. Businesses using the Experian CrossCore partner ecosystem can connect any new or existing tools and systems in one place to quickly adjust strategies based on evolving threats and business needs, which helps to improve efficiency and reduce operational costs.
We’re currently living in a period of uncertainty in the UK and it can be quite difficult for people to understand how best to set up their finances for any economic turbulence ahead. We are all looking for the financial knowledge, confidence and resilience that can help us absorb any unforeseen circumstances. However, for some people, it’s not that easy. Many simply don’t have the literacy skills to be confident in managing their finances. Being able to read and make sense of, for example, a credit report, bank statement or letter from a bank is an essential part of this. But a lack of understanding could lead to financial difficulties and an inability to find the support to improve your situation. Experian’s ‘United for Financial Health’ programme was born out of the company’s desire to empower vulnerable people so they can improve their financial health through education and action – particularly those affected the most by the Covid-19 pandemic. This is why we’re excited to partner with National Literacy Trust, to help deliver a campaign called ‘Words that Count’. The campaign focuses on providing young people (16-24) in Manchester with skills and confidence in words, to improve their financial health. The campaign will enable young people to be more comfortable at making good financial decisions. Improving money confidence through literacy skills can also lead to better savings habits – putting them in a stronger position to meet their long-term financial goals like getting a car, a mobile phone contract or even a mortgage. Importantly, improving literacy can help those who are currently struggling as a result of the pandemic. Experian is immensely proud to support ‘Words that Count’. Young people deserve the opportunity to succeed and avoid the long-term problems associated with financial difficulty, such as unmanageable debt and poor mental health. This campaign can help give them a ‘literacy leg-up’, and we hope it will provide a successful template to help disadvantaged communities throughout the UK.
Here’s what we expect in 2021: Putting a Face to Frankenstein IDs: Synthetic identity fraud – when a fraudster uses a combination of real and fake information to create an entirely new identity – is currently the fastest growing type of financial crime. The progressive uptick in synthetic identity fraud is likely due to multiple factors, including data breaches, dark web data access and the competitive lending landscape. As methods for fraud detection continue to mature, Experian expects fraudsters to use fake faces for biometric verification. These “Frankenstein faces” will use AI to combine facial characteristics from different people to form a new identity, creating a challenge for businesses relying on facial recognition technology as a significant part of their fraud prevention strategy. “Too Good to Be True” COVID Solutions: With the distribution of vaccines underway and wider availability of rapid COVID-19 testing, Experian expects that fraudsters will continue to find opportunities to capitalize on anxious and vulnerable consumers and businesses. Everyone needs to be vigilant against fraudsters using the promise of at-home test kits, vaccines and treatments as means for sophisticated phishing attacks, telemarketing fraud and social engineering schemes. Stimulus Fraud Activity, Round Two: For Americans suddenly out of work or struggling with the financial fallout from the pandemic, 2020’s government-issued stimulus funds were a welcome relief, but also an easy target for fraudsters to commit scams. Experian predicts fraudsters will take advantage of additional stimulus funding by using stolen data from consumers to intercept stimulus or unemployment payments. Say ‘Hello’ to Constant Automated Attacks: Once the stimulus fraud attacks run their course, Experian predicts hackers will increasingly turn to automated methods, including script creation (using fraudulent information to automate account creation) and credential stuffing (using stolen data from a breach to take over a user’s other accounts) to make cyberattacks and account takeovers easier and more scalable than ever before. With billions of records exposed in the U.S. due to data breaches annually, this type of fraud will prosper in 2021 and beyond until the industry moves away from its reliance on usernames and passwords. Survival of the Fittest for Small Businesses: As a result of COVID-19, businesses were left with no choice but to quickly shift to digital to meet the needs of consumers, and some were more prepared than others. In 2020, consumers may have been willing to give businesses time to adjust to the new normal, but in 2021 their expectations will be higher. Experian predicts businesses with lackluster fraud prevention tools and insufficient online security technology will suffer large financial losses in 2021 and beyond. While fraudsters will iterate on new and old methods of attack in 2021, Experian is always innovating to help businesses stay one step ahead. As a leader in fraud prevention, Experian offers a full suite of automated fraud prevention and detection tools that harness data and analytics to make businesses more secure. To learn more, check out Experian’s fraud prevention solutions and download the Future of Fraud Forecast.
As our world becomes increasingly data-driven, the demand for automation will continue to grow. At Experian, we believe that harnessing the power of data can create opportunities for businesses to succeed and society to thrive. We’re proud to have a culture dedicated to continuous innovation and it’s one of the reasons we were selected as the winner of Cloudera’s 2020 Data Impact Awards in the Data for Enterprise AI Category. The award honors organizations that have built and deployed systems for enterprise-scale machine learning and have harnessed AI to automate, secure, and standardize decision making. Cloudera’s annual Data Impact Awards recognizes organizations whose data projects deliver significant benefits to their business and the broader community. Experian was granted the award for the work our Business Information Services’ Data Enrichment Team did to build and launch six different data maintenance applications, which allowed us to more quickly identify data inconsistencies through automation and machine learning. An example of this is Experian’s Velcro application, which is powered by machine learning. In real-time, it can help prevent and resolve duplicate records while also improving the customer experience. This is just one example of how Experian is investing in data-driven solutions to create a better tomorrow on the road to recovery ahead of us. As we head into the new year, we will continue to innovate using the most cutting-edge technologies to make an impact in the business communities we serve. The winners, which each represent innovation and leadership in their respective industry, were selected by a panel of distinguished thought-leaders and expert industry analysts. To learn more about this award win, visit https://blog.cloudera.com/2020-data-impact-award-winner-spotlight-experian/. You can view the full list of 2020 Data Impact Award winners here.
A few weeks ago, we were able to share the exciting news about a new partnership we launched with the NAACP Empowerment Program. The Home Preservation Grant provides funding assistance to select Atlantans who are at risk of losing their homes because of a COVID-19-related hardship. It\'s part of Experian’s United for Financial Health program, which aims to empower and protect vulnerable consumers to improve their financial health through education and action. Today, we are excited to announce that 21 Atlanta-area homeowners are receiving grants for mortgage relief through this pilot program, just in time for the holidays. The recipients represent neighborhoods across Atlanta, including Christopher Heard, who serves our country in the Army National Guard Reserve and works in the airline industry. After Christopher’s employer cut his hours, he found it difficult to meet his mortgage payments on time. He told us, “We basically lost about 25 to 30% of our salaries across the board. COVID-19 was an unexpected curveball for everyone. This grant helps put me back on track, so I am grateful. I’d like to send a sincere thank you to the NAACP and Experian for their help.” Here’s a look at how the Home Preservation Grant is helping Christopher and other homeowners and communities in Atlanta. There are so many people like Christopher across Atlanta and in the U.S., who are struggling with their financial situation due to COVID-19. We believe that the Home Preservation Grant is such a meaningful program making a real difference in people’s lives and brings to life how Experian is promoting financial inclusion for all.
While there is no question the pandemic continues to create a challenging financial situation for millions of consumers, this is not the case for everyone. Because Americans are finding themselves in unique financial situations, there is not a one size fits all solution for maintaining access to the credit economy. As 2020 comes to a close and U.S. consumers and businesses grapple with another surge in COVID-19 cases, it is critical for the credit services industry to continually recognize and assess the impact the pandemic is having on consumer’s financial health. At Experian, our role is to help lenders understand consumer’s unique circumstances, so they know who they are talking to and what risk an applicant represents at any given time. We use the power of data, including traditional credit data, alternative data and consumer permissioned data, to accomplish this objective. I was recently invited to speak with Cheddar’s Nora Ali to share my views on the Road to Recovery from the pandemic, how we can maintain access to the credit economy and ways consumers can protect their credit standing and financial health during this time. You can watch the full interview here. I believe data is key to maintaining access to the credit economy and protecting consumer financial health, especially in environments like the one we currently find ourselves in.
For the eighth consecutive year, the Orange County Register has named Experian as one of the Top Workplaces, with the company securing the #1 ranking for the second time in three years. The award, which is based on employee feedback in a survey of hundreds of leading companies in Orange County, recognizes our company’s culture of innovation and inclusion, and our commitment to employees and communities during the pandemic. For more than 40 years, Orange County has been at the heart of our North America operations, and as we persevere through these challenging times, we are especially honored to be recognized for our dedication to maintaining a healthy, collaborative work environment and achieving higher performance while giving back. This award demonstrates the resilience, talent and compassion of all the people who work here at Experian. Since the start of the pandemic, we have further expanded our dedication to social good by creating new opportunities to support employees and the broader community. Because we are founded on a culture of innovating through bringing together technology and data, we were able to quickly respond to COVID-19 and honor our commitment to using data for good. Maintaining company culture All our decisions are driven by our desire to lead with empathy, and ensuring our employees feel valued and protected, while simultaneously mobilizing our resources to positively impact society, creating greater levels of financial and social inclusion. Although we had technology in place to easily initiate working remotely, we supported the transition to remote working by launching initiatives dedicated to mental and physical well-being, including a COVID-19 Resource Center, enhanced sick-leave policies, increased opportunities to ensure continuity of professional development, as well as an ASPIRE to be Well guide, in partnership with our Employee Resource Groups (ERGs). Giving back Throughout the pandemic, our employees have felt compelled to help clients who were facing unprecedented and unforeseen challenges. Different groups and employees of all levels began working together to develop new products and services to help clients, customers and communities persevere. This included free credit reports for small business, adding video streaming service payments to Experian Boost, hosting #CreditChat on social media, the Experian CORE heatmap, COVID-19 U.S. Business Risk Index , Experian® Health Payer Policy Alerts and updated fraud protections through the Business Resources Website. As part of our United for Financial Health initiative, we also launched two new partnerships with non-profit organizations to empower vulnerable consumers and those marginalized by the pandemic. In collaboration with Operation HOPE, we are helping vulnerable communities improve financial health with its data, analytics, products and services. Most recently, we partnered with NAACP Empowerment Programs to offer Home Preservation Grants to African Americans at risk of losing their homes. Although COVID-19 has been a source of stress and anxiety for businesses and individuals alike, we remain committed to helping employees reach their full potential and demonstrating that values and purpose do not change in a crisis. We are honored that the Orange County Register is recognizing our tireless efforts to make a difference in the communities in which we live and work.
