Customer Targeting & Segmentation

As we enter the holiday season, headlines abound around the shifts and trends in retail. Here from retail expert John Squire on the latest evolutions in the space.

Consumers swipe their credit cards at staggering rates, but drilling into how each individual uses their card can reveal telling details about their lifestyle and spend.

Our national survey found that consumers struggle to find a credit card that meets their needs. They say there are too many options and it’s too time-consuming to research. Here's what they want:

Creating a customer journey map, and seeing it through from acquisitions to collections, can help you better define messaging and channels to best reach your audience.

National Hispanic Heritage Month Sept. is 15 - Oct. 15. With 1 in 6 U.S. residents being Hispanic, now is a great time for financial institutions to reflect on their largest growth opportunity.

Direct mail is dead. It’s so 90s. Digital is the way to reach consumers. Marketers have heard this time and again, but is it true?

Many institutions take a “leap of faith” when it comes to developing prospecting strategies as it pertains to credit marketing. How can a data-driven approach help?

Historical data that illustrates lower credit card use and increases in payments is key to finding consumers whose credit trajectory is improving.

Generation Z makes up 1/4 of the US population. By 2020, they’ll account for 40% of all consumers. The oldest members are coming of age.

The first wave of Gen Z are coming onto the credit file. Here is a first look at how they are behaving, and what this means for businesses and finance companies.

Call it big data, smart data or evidence-based decision-making. It’s not just the latest fad, it’s the future of how business will be guided and grow.

Shifts in consumer payment behaviors are not always reflected in a credit score, so can trended data be the answer to providing a lender with insights on when to make line adjustments and prospect?

Reactivation campaigns make economic sense. They build on a brand’s previous investments, targeting customers who are aware of & previously engaged w/brand

consumers who owned a Certified Pre-Owned (CPO) used vehicle are most loyal to the original vehicle manufacturer when purchasing another CPO used vehicle

2017 is expected to bring some big changes. But what do those changes mean for the financial services space? Here are 3 trends and twists Experian expects to occur over the next 12 months: