Customer Targeting & Segmentation
With Hispanic Heritage Awareness Month underway and strategic planning season in full swing, the topic of growing membership continues to take front stage for...
Machine learning (ML), the newest buzzword, has swept into the lexicon and captured the interest of us all. Its recent, widespread popularity has stemmed...
Consumer confidence is nearing an 18-year high. Unemployment figures are at record lows. Retail spend is healthy, and expected to stay that way through...
As more financial institutions express interest and leverage alternative credit data sources to decision and assess consumers, lenders want to be assured of how...
As I mentioned in my previous blog, model validation is an essential step in evaluating a recently developed predictive model’s performance before finalizing and...
An introduction to the different types of validation samples Model validation is an essential step in evaluating and verifying a model’s performance during development...
The traditional credit score has ruled the financial services space for decades, but it‘s clear the way in which consumers are managing their money...
Hispanics are not only the fastest growing minority in the United States, but according to the Hispanic Wealth Project’s (HWP) 2017 State of Hispanic...
At Experian, innovation is at the heart of our culture. We strive for continuous improvement, from finding new ways to better use data to...
In my first blog post on the topic of customer segmentation, I shared with readers that segmentation is the process of dividing customers or...
Marketers are keenly aware of how important it is to “Know thy customer.” Yet customer knowledge isn’t restricted to the marketing-savvy. It’s also essential...
Traditional credit attributes provide immense value for lenders when making decisions, but when used alone, they are limited to capturing credit behavior during a...
Expert offers insights into turnkey big data access The data is out there – and there is a lot of it. In the world...
Are you ready to launch a new product to capture the revenue growth opportunities in today’s market? The competition is heating up for new...
Consumers are hungry for more personalized marketing, and I’m an actual example. As a new stepmom to two young kids, who has a full-time...
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