Customer Targeting & Segmentation
You’ve been tasked with developing a new model or enhancing an existing one, but the available data doesn’t include performance across the entire population...
Early reports suggest the 2017 holiday season was a good one for retailers. Consumers were in the mood to spend, and as such, Americans’...
You just finished redeveloping an existing scorecard, and now it’s time to replace the old with the new. If not properly planned, switching from...
The credit card marketplace is a crowded and complex landscape. Recent research by Experian shows the average U.S. consumer has 3.1 credit cards and...
As we enter the holiday season, headlines abound around the shifts and trends in retail. How are consumers shopping? What are they buying online versus...
If someone asked you for stats on your retail card portfolio, would you respond with the number of accounts? Average spend per month? Or...
Our national survey found that consumers struggle to find a credit card that meets their needs. They say there are too many options and...
Everyone loves a story. Correction, everyone loves a GOOD story. A customer journey map is a fantastic tool to help you understand your customer’s...
With 1 in 6 U.S. residents being Hispanic, now is a great time for financial institutions to reflect on their largest growth opportunity. Here...
Direct mail is dead. It’s so 90s. Digital is the way to reach consumers. Marketers have heard this time and again, and many have...
Many institutions take a “leap of faith” when it comes to developing prospecting strategies as it pertains to credit marketing. But effective strategies are...
Historical data that illustrates lower credit card use and increases in payments is key to finding consumers whose credit trajectory is improving. But positive...
This summer, Experian is releasing the market’s first-ever credit solution that enables consumers to apply for credit with a simple text message. Utilizing patent-pending...
There’s a new crew coming of age. Enter Generation Z. Gen Z — those born between the mid-1990s and the early 2000s — makes...
Millennials have long been the hot topic over the course of the past few years with researchers, brands and businesses all seeking to understand...
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