Customer Targeting & Segmentation

Call it big data, smart data or evidence-based decision-making. It’s not just the latest fad, it’s the future of how business will be guided...

Published: June 20, 2017 by Sacha Ricarte

Sometimes life throws you a curve ball. The unexpected medical bill. The catastrophic car repair. The busted home appliance. It happens, and the killer...

Published: April 24, 2017 by Natalie Daukas

Reactivation campaigns make economic sense. They build on a brand’s previous investments, targeting customers who already are aware of and previously have engaged with...

Published: February 16, 2017 by Guest Contributor

When it comes to buying a vehicle, we found that consumers who owned a Certified Pre-Owned (CPO) used vehicle are most loyal to the...

Published: February 2, 2017 by James Maguire

Big changes for the new year 2017 is expected to bring some big changes. But what do those changes mean for the financial services...

Published: January 25, 2017 by Guest Contributor

When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...

Published: January 19, 2017 by Kyle Matthies

Looking to score more consumers, but worried about increased risk? A recent VantageScore LLC study found that consumers rendered “unscoreable” by commonly used credit...

Published: December 8, 2016 by Guest Contributor

2017 data breach landscape Experian Data Breach Resolution releases its fourth annual Data Breach Industry Forecast report with five key predictions What will the...

Published: November 30, 2016 by Traci Krepper

It’s that time of year — for turkey. During Thanksgiving 2015, 736 million pounds of turkey were consumed in the United States. Hungry for...

Published: November 22, 2016 by Guest Contributor

The best way to increase email open rates? Include a subscriber’s name in the subject line. A recent Experian study found that in addition...

Published: November 17, 2016 by Guest Contributor

Businesses believe that 23% of their customer or prospect data is inaccurate. Since 84% of companies have a loyalty or customer engagement program in...

Published: October 20, 2016 by Guest Contributor

A recent national survey by Experian revealed opportunities for businesses to build relationships with future homebuyers before they’re ready to obtain a loan. Insights...

Published: July 14, 2016 by Guest Contributor

 All customers are not created equally – at least when it comes to one’s ability to pay. Incomes differ, financial circumstances vary and economic...

Published: July 12, 2016 by Kerry Rivera

Experian cited in Mobile Fraud Management Solutions report from Forrester as having the most capabilities and one of the highest estimated revenues in total...

Published: June 16, 2016 by Matt Tatham

False declines are often unwarranted and occur due to lack of customer information Have you ever been shopping online, excited to get your hands...

Published: May 18, 2016 by Mike Gross