Customer Targeting & Segmentation
It’s impossible to capture all of the insights and learnings of 36 breakout sessions and several keynote addresses in one post, but let’s summarize...
Television had its Twilight Zone, the Emmy-winning anthology series featuring tales rich in fantasy, morality and irony. Today’s economy has its own Twilight Zone....
Experian’s 2016 Digital Marketer Report reveals the key issues impacting marketers today. 38% of marketers rank knowing customer needs, wants and attitudes as their...
Best practices and innovative strategies for banking to millennials Before we begin, a disclaimer: Banking to millennials is a long-term strategy. Many marketing campaigns...
Identity management traditionally has been made up of creating rigid verification processes that are applied to any access scenario. But the market is evolving...
Loyalty fraud and the customer experience Criminals continue to amaze me. Not surprise me, but amaze me with their ingenuity. I previously wrote about...
For marketers, the start of a new year is an opportunity to look ahead....
Payments and the Internet of things has been colliding for a while now – and it surfaced again recently with Mastercard announcing that it is...
With Black Friday quickly approaching, a recent Experian study shows online Black Friday searches are already tracking ahead of last year. This October, the...
While marketers typically begin deploying Halloween emails in September, last-minute mailings receive the highest response....
With the holidays around the corner, retailers are getting ready to release their holiday...
While mobile subscriber lists typically are much smaller than email lists, mobile subscribers tend to be loyal and highly engaged...
According to a recent Experian Marketing Services study, informational or "thanks for joining" messages drive significantly higher open and transaction rates than promotional emails,...
Customer experience strategies for success Sometimes it’s easier to describe something as the opposite of something else. Being “anti-” something can communicate something meaningful....
The availability and opportunities for customers to conduct business through mobile devices continues to multiply, challenging organizations to protect customers without impacting their experience....
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