Today’s consumer lending environment is more dynamic and competitive than ever, with renewed focus on personal loans, marketplace lending and the ever-challenging credit card...
In the world of marketing, this can happen to all of us. We think we know how much ad spend we should put towards...
At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...
Below is our 5 Results for Dealers and Agencies Using DPS...
The auto industry has been riding a wave of prosperity for the past seven years, bouncing back nicely from the 2008 market collapse. But,...
You’ve been tasked with developing a new model or enhancing an existing one, but the available data doesn’t include performance across the entire population...
Early reports suggest the 2017 holiday season was a good one for retailers. Consumers were in the mood to spend, and as such, Americans’...
As soon as the holiday decorations are packed away and Americans reign in the New Year, the advertisements shift to two of our favorite...
You just finished redeveloping an existing scorecard, and now it’s time to replace the old with the new. If not properly planned, switching from...
Alternative Data Shedding New Light on Consumers Why Investors Want Alternative Data Banks and Tech Firms Battle Over Something Akin to Gold: Your Data...
As we enter the holiday season, headlines abound around the shifts and trends in retail. How are consumers shopping? What are they buying online versus...
If someone asked you for stats on your retail card portfolio, would you respond with the number of accounts? Average spend per month? Or...
In 2017, 81 percent of U.S. Americans have a social media profile, representing a five percent growth compared to the previous year. Pick your...
We regularly hear from clients that charge-offs are increasing and they’re struggling to keep up with the credit loss. Many clients use the same...
School is nearly back in session. You know what that means? The next wave of college students is taking out their first student loans....