Credit Lending

View our interactive e-book for the latest economic and consumer trends and learn how to set your portfolio up to succeed in any economic cycle.

View our digital lending trends report for a full analysis on origination volume trends, delinquency trends, and consumer behavior insights. Read more!

Business intelligence analytics can help financial institutions optimize their decisioning and uncover safe growth opportunities.

Explore what identity resolution for credit marketing is and how it enables lenders to create more cohesive and personalized customer interactions.

Want to retain more customers and onboard new prospects, too? A customer-driven marketing strategy might be the tool you need to boost your marketing ROI.

Business leaders accross industries are using predictive analytics to make informed decisions.

For banks, remaining competitive doesn’t just involve enhancing their processes — it requires investing in the future of their business: Gen Z.

Learn how Washington State Employees Credit Union increased their revenue and member satisfaction by implementing a digital prequalification process.

There’s an undeniable link between economic and fraud trends. During times of economic stress, fraudsters engage in activities specifically designed to target strained consumers and businesses. By layering risk management and fraud prevention tools, your organization can manage focus on growing safely. Download infographic Review your fraud strategy  

A data-driven credit customer experience offers personalization and low friction — it's a win-win for consumers and businesses.

To make well-informed leasing decisions, rental operators must gain a more comprehensive understanding of applicants' risk profiles and ability to pay.

To increase efficiency and digital customer acquisition, forward-thinking lenders are seeking flexible technologies that enable automated decisioning.

To improve your customer retention efforts in 2023, you'll need to leverage comprehensive data, credit education, and digital technology.

Join our fireside chat as Experian experts explore economic and market trends, their impact on consumers, and how financial institutions can adapt.

Putting customers at the center of your credit marketing strategy is key to achieving higher response rates and building long-term relationships. To do this, financial institutions need fresh and accurate consumer data to inform their decisions. Atlas Credit was looking to achieve higher response rates on its credit marketing campaigns by engaging consumers with timely and personalized offers. The company implemented Experian’s Ascend Marketing, a customer marketing and acquisition engine that provides marketers with accurate and comprehensive consumer credit data to build and deploy intelligent marketing campaigns. With deeper insights into their consumers, Atlas Credit created timely and customized credit offers, resulting in a 185% increase in loan originations within the first year of implementation. Additionally, the company was able to effectively manage and monitor its targeting strategies in one place, leading to improved operational efficiency and lower acquisition costs. To learn more about creating better-targeted marketing campaigns and enhancing your strategies, read the full case study. Download the case study Learn more