All posts by Experian Marketing Services
Marketing in the automotive industry used to be a simple process. Advertisements would be placed in newspapers and auto dealers would host events to...
For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...
There are thousands of potential car buyers heading into dealerships and browsing websites for their next vehicle every day. And that means thousands of...
The questions that keep retail marketers up at night have evolved quite significantly over the last decade. It wasn’t too long ago that marketers...
TV has evolved drastically over the past decade, especially in just the past few years. We’ve witnessed a transformation from people watching their favorite...
This year, Experian decided to try something new, by hosting our own roadshow style events called ConnecTour. The idea behind ConnecTour was to create...
In the battle to attract and retain new customers, competition is inevitable. When consumers research their next big purchase, they have access to numerous...
As businesses, we are driven to earn consumer trust and affinity, and continuously strive to give those consumers a reason to interact with us...
Recently, Patrick Workman, Experian Marketing Services’ vice president of global platform partnerships, was named as part of DMN’s annual 40Under40 list. The recognition is...