All posts by Experian Marketing Services
When it comes to building effective marketing campaigns, it has become increasingly important for businesses to truly understand who their consumers are in order...
Lexer, the leading customer data platform for Retail and Consumer Brands have extended their 2.5 year partnership with Experian to now include ConsumerViewSM. In...
When Hurricane Harvey hit the Texas Gulf Coast last summer, it affected nearly 13 million people and caused an estimated $125 billion in damages,...
US marketers are expected to spend roughly $100 billion on digital advertising this year, with more than half of those transactions occurring programmatically (source:...
Marketers and data services providers in the United States are preparing for the upcoming European Union data protection regulation and its potential impact on...
Experian is pleased to announce our involvement in The Internet of Things Consortium (IoTC) as a member organization. Experian joins more than 60 leading...
The analytical revolution: three suggestions that will help you to reimage analytics in your organization and drive your business...
Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....
Webhooks are connections within the internet that enable events and data to be easily shared between...