All posts by Steve Zimmerman, Director of Custom Analytics

Introducing Generation Z: Developing a marketing strat...

Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...

Published: February 14, 2020 by Steve Zimmerman, Director of Custom Analytics

A blueprint for successful Invitation to Apply campaig...

Identify the right customers

In today’s consumer lending environment, financial services institutions are seeing increasingly intense competition during a favorable economic climate. For example, it is common for...

Published: November 6, 2019 by Steve Zimmerman, Director of Custom Analytics

The secret sauce of retailers: Using data to compete i...

Identify the right customers

Retail is in a period of transition. In the past, when retailers wanted places to sell their products, they would open stores that would...

Published: August 13, 2019 by Steve Zimmerman, Director of Custom Analytics

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