Featured

Discover the shift to targeting on the sell-side and learn how first- and third-party data are being used from experts at OpenX and Experian.

Learn about three eco-conscious audiences you can target for personalized campaigns this Earth Day that will help promote your brand and increase loyalty.

Discover how Audigent helps Experian provide media buyers with insights to create targeted ad campaigns with PMP (private marketplace) advertising.

Reach your shoppers with a back-to-school campaign tailored to their needs. Discover five audiences to include in your upcoming back-to-school campaign.

As the AdTech industry adjusts to the impacts of data deprecation and privacy regulations, learn how to optimize your marketing mix in a recession.

Super Users are a subset of customers who can have an influential impact on ROI. Find out how to target them for a successful marketing targeting strategy.

As browsers phase out support for third-party cookies, contextual ad targeting offers an innovative solution to reach your target audience.

Google is replacing User-Agents with Client Hints across their Chromium browsers. Learn what this change means and how it impacts OpenRTB in our Q&A.

Discover how Experian pairs DASH (Device and Account Sharing) data with Consumer View to help marketers develop better TV audience buying strategies.