Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
The marketing industry is constantly evolving. In some ways, marketers are expected to predict the future, or at the very least, stay on top...
Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...
Major financial institutions such as American Express, Bank of America, Chase and Citi offer credit cards to hundreds of millions of consumers in the...
When looking at who to target as potential customers, financial institutions will usually rely on general segments such as younger borrowers, active checking account...
With the New Year fast approaching, it’s the time of year for celebrations, traditions, and a reflection of the best and most memorable moments...
At Experian, we embrace an inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be...
An individual’s identity has become more and more central to the consumer experience. In an age of individualism, customers want advertisements that are relevant...
The world of healthcare is often left to the doctors, surgeons and scientists. They examine our bodies, organs and genetics, determining if we are...
Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...