Tag: Advertising
Experian has always prided itself on its many areas of expertise, as well as its dedication to providing our clients with advanced data and technology, which is why we are always so grateful when we are recognized for our commitment and loyalty to our customers. We are thrilled to announce that Experian was voted as the top advertising and marketing technology provider for media planning and attribution by the readers of Adweek, a leading advertising trade publication. The recognition was part of Adweek’s inaugural Readers’ Choice: Best of Tech awards, which asked its readers to vote on solution providers across 24 advertising and marketing technology categories. What made this award so special is that it came from the readers themselves, brands who use our data and insights to interact with people in more meaningful ways. In this new era of decentralized media, having an effective media plan is a crucial aspect of any marketing campaign. This award shows that more marketers are seeing this as a priority, with Experian being on top. Experian is leading this advertising revolution is through Omnilmpact, a powerful measurement solution that allows marketers to quickly access actionable insights that improve their current marketing strategies while influencing their future campaigns as well. It provides best-in-class data and multi-channel measurements for television, digital, email and direct mail. Additionally, OmniActivation Strategic Services provides marketers with fully managed, data-driven digital campaigns across online, mobile and social. The process begins with audience segmentation and ends with post-campaign, closed-loop measurement. Thanks to our clients and other readers of Adweek for recognizing the contribution we are making to the AdTech industry. Read our full announcement here.
Is addressable TV's juice worth the squeeze? This question sits atop many marketer's minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It's about people-based marketing. That means brands no longer have to guess whether they're reaching the right audience. In this Marketing Smarts podcast, featured on Marketing Profs, Jay Stocki, Senior Vice President of Data and Product Strategy for Experian Marketing Services, discusses why addressable TV makes sense for marketers today. In short - through addressable TV marketers can solve real challenges in the industry today including delivering consistent messages to consumers across channels and measuring the impact their marketing had on sales. Check out the podcast here.
Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs success.
Addressable advertising can help you achieve higher return on marketing campaigns and a better customer experience.
5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life balance.
This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the technology.
Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.
A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and more.
Facebook just announced they will support animated GIFs creating major opportunities for marketers.