Tag: Advertising
Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs success.
Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.
Facebook just announced they will support animated GIFs creating major opportunities for marketers.
Trends marketers need to know and consider when building marketing plans.
John Fetto answers frequently asked questions about the TV watching habits of consumers based on from our Cross-Device Video Analysis.
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online video when and where they want.
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with which data-driven marketers have struggled.
What marketers need in order to lay the groundwork for success in their online advertising campaigns.
An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites.