Tag: Advertising

Experian has always prided itself on its many areas of expertise, as well as its dedication to providing our clients with advanced data and...

Published: October 22, 2019 by Kevin Dean, President & General Manager

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact...

Published: July 18, 2017 by Brad Danaher, Director of TV Solutions

Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

Published: January 13, 2017 by Liz McLemore

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

Published: April 28, 2016 by Experian Marketing Services

5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life...

Published: September 11, 2015 by Experian Marketing Services

This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the...

Published: July 21, 2015 by Experian Marketing Services

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis....

Published: July 17, 2015 by Experian Marketing Services

A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and...

Published: June 12, 2015 by Experian Marketing Services

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

Published: June 4, 2015 by Experian Marketing Services