Tag: Advertising
With the continued growth of data from the connected world, it is only a matter of time before we see offline marketing practices influenced...
When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience...
Trends marketers need to know and consider when building marketing...
John Fetto answers frequently asked questions about the TV watching habits of consumers based on from our Cross-Device Video...
The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is a reference to minimum viable...
Today’s announcement from Cupertino, CA on the launch of Apple Pay, a mobile payment option that combines near-field communication (NFC) with Apple’s new Secure...
Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable......
Geotargeting gives us the opportunity to engage with customers in the physical world at their moment of truth. To do that, marketers first must...
Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These marketers can experiment with confidence and design...