Tag: Advertising
In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...
Learn how marketers can become part of the Internet of Things movement by leveraging smart devices to create more engaging brand...
Search has been one of the top drivers of website traffic over the past decade. However because of increasingly mobile and ultra-connected shoppers, marketers...
Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing...
Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now...
This short video provides a look at video viewing habits across...
The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet...
Although the conversation of cross device marketing is relatively new, it is an important conversation to have. In today’s tech savvy world, being able...
The rise of smart devices is rapidly improving efficiency, user experience and brand engagement and poses many questions that marketers must begin considering...