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by Krishna.Nelluri@experian.com 5 min read April 10, 2026

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

By translating complex financial data into practical next steps, EVA serves as an intelligent financial copilot. It helps people move from insight to action with confidence and supports smarter budgeting, saving, and borrowing decisions aligned with their goals and financial priorities

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At Experian, our mission is bringing Financial Power to All™. EVA represents Consumer First AI in action by combining advanced artificial intelligence, human centered design, and a trusted data foundation to expand access to personalized financial tools and support greater financial inclusion.

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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Trust is foundational to everything we do at Experian. It’s how we build products people rely on, how we serve clients and consumers, and how we work together every day. That focus makes this year’s recognition from Fortune’s 100 Best Companies to Work For List even more meaningful.

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What makes this honor especially significant is how it’s earned. The ranking is based entirely on employee feedback from the Great Place to Work survey. Our people told us they feel welcomed, trusted to do their jobs, respected for who they are, and valued for the impact they make. They shared that Experian is a place where people can be themselves and count on one another.

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That internal trust matters externally. When employees trust their workplace, they do their best work. That translates directly into the trust our consumers and clients place in us—to handle data responsibly, deliver insights with integrity, and help people and businesses move forward with confidence.

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Our way of working has earned Experian the2026 BIG Innovation Awardfor its AI-powered Experian-Assistant for Model Risk management, Top Score in the2026 Equality 100,Best Place to Work for Disability Inclusion, and as one of the25 World’s Best Workplaces™ 2025.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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This milestone builds on our broader strategy to embed intelligent, trusted AI across the consumer ecosystem. Through continued advancements in EVA’s adaptive financial guidance and the launch ofExperian Insurance Marketplaceintegrate with theChatGPTplatform, we are meeting consumers wherever they are with personalized insights and relevant financial opportunities delivered through conversational experiences.

  • This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
  • That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
  • Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
  • Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
  • Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
  • Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
  • Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
  • Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
  • Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
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New Experian Partnerships Support the LGBTQ+ Community

In my role as Chief Sustainability Officer at Experian, I often hear from communities that feel that they’re not seen or heard. That they’re marginalized. I’m proud that our United for Financial Health (UFH) program can be a global catalyst towards financial inclusion. This is the kind of work UFH is supporting with two new partners: Born This Way Foundation (BTWF) and True Colors United. Founded by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation supports youth mental health and created Channel Kindness, a digital storytelling platform. Experian is proud to support an expansion of Channel Kindness, which will be a safe space for young people to reflect on significant financial days throughout the year such as college graduation, tax day and a #BeKind21 Campaign event focusing on the role kindness plays in a person’s financial wellness. True Colors United was founded by Cyndi Lauper, and aims to end homelessness among LGBTQ+ youth. We will collaborate with them to create financial literacy resources to help this “invisible” community overcome barriers to fair and equitable access to credit and financial tools. These new partnerships are just a couple examples of our support for the LGBTQ+ community. Earlier this year, we achieved a 100% rating on the Corporate Equality Index from the Human Rights Campaign Foundation in the U.S., making Experian a Best Place to Work for LGBTQ Equality for the fourth consecutive year. We also received a Silver Award from Stonewall for our commitment to inclusion of LGBTQ people in the workplace. We provide a process to assist trans and non-binary consumers with name changes to their Experian credit reports. During Pride Month, our weekly Twitter #Creditchat addressed important financial topics such as Financial Tips for Same Sex Couples and the LGBTQ+ Community. We look forward to sharing stories from Channel Kindness and the resources from True Colors United. To learn more about Experian’s commitment to financial empowerment for all, check out The Power of You: 2022 Diversity, Equity and Inclusion Report.

Published: July 28, 2022 by Abigail Lovell
Experian Earns the Top Score on the Disability Equality Index

During Disability Pride Month, we are especially proud and hopeful by our most recent honor: Experian earned a score of 100 out of a possible 100 in the Disability Equality Index® (DEI). The DEI is the world’s most comprehensive benchmarking tool for the Fortune 1000 and Am Law 2001 to measure disability workplace inclusion against competitors. Several of our colleagues were on hand at the recent 2022 Disabilty:IN Conference to pick up our award. We improved from our score of 90 last year, and are considered a Best Workplace for Disability Inclusion. We’re honored to partner with two of the community’s leading organizations, Disability:IN and the National Disability Institute towards our commitment to financial empowerment for people with disabilities. We’re hosting conversations like this one to raise awareness of the barriers and explore solutions to financial inclusion. Experian is powering the credit resource page of the Financial Resilience Center so consumers have information at their fingertips. People with disabilities represent over one billion people across the globe. As one of our colleagues who represented Experian on a panel about innovation at the 2022 Disability:IN Conference explains, disability is a natural part of the human experience, and it crosses lines of age, ethnicity, gender, gender identity, race, sexual orientation, socioeconomic status and religion. It’s in that spirit that we held a Global Hackathon, challenging our colleagues to create future products and services that can further the mission of financial inclusion and equity for communities worldwide. As co-executive sponsors of Experian’s ASPIRE employee resource group, which advocates for teammates with disabilities, we’re proud to have our progress acknowledged. And we’re hopeful because while we know the work of inclusion will never be done, the Disability Equality Index indicates we’re evolving in the right direction. Learn more about Experian’s commitment to creating a better tomorrow for the communities in which we live and work in The Power of You: 2022 Diversity, Equity and Inclusion Report. Hear from Experian’s Roselyn M. about our culture of inclusion: 

Published: July 27, 2022 by Laura Mundy,
New Experian Link Enables Merchants to Better Verify Customers and Increase Online Sales

As any online merchant knows, the past few years have seen a rapid increase in digital transactions but unfortunately, fraudsters have adapted quickly and taken advantage of this. With booming online sales, retailers strive to provide a seamless shopping experience while simultaneously recognizing legitimate customers and keeping an eye out for fraud. It’s a balancing act that becomes more perilous as transaction volumes grow. Perhaps one of the most frustrating challenges for online merchants is false declines. In fact, Aite-Novarica Group’s The E-Commerce Fraud Enigma: The Quest to Maximize Revenue While Minimizing Fraud Report found the average false decline rate is 1.16%. With over $960 billion in U.S. online sales in 2021, lost sales resulting from false declines is substantial, totaling more than $11 billion. False declines occur when a good customer is suspected of fraud and then prevented from completing a purchase. This happens when a company’s fraud prevention solution provides inadequate insight into the identity of the customer, flagging them as a potential bad actor. The result is a missed sale for the business and a frustrating transaction and experience for the customer. Merchants use a variety of tools to prevent fraud while ensuring they minimize friction during the purchase experience, but many legacy fraud solutions fail to provide the confidence needed to sufficiently assess the risk of the identity presented by the customer. As identities become more complex, Experian recognizes that identity is personal. We are committed to creating new and innovative solutions to manage this complexity, and to addressing the constantly evolving opportunities for fraud that come along with it. Our newest offering, Experian Link, is the most recent example. It allows merchants to augment their real-time payment risk decisions with a perspective that links customer identity to the credit card being presented for payment. Aite-Novarica’s report showed that nearly half of the e-commerce merchants surveyed are tolerating fraud rates between 20 and 49 basis points. Experian Link can improve that as it provides a positive match rate of 85% for major credit card brands, and when an identity is verified against a credit card, fraud rates can drop to as low as 10 basis points with no added customer friction. As the digital landscape continues to evolve, online merchants need the right tools to help them meet consumer expectations and support their growth now and in the future. Leveraging a strong identity verification solution like Experian Link in the authorization process will be critical for merchants, providing additional data that paints a more complete picture of their customer and leads to fewer false declines. For more information on how Experian Link helps businesses enhance their identity verification solutions, please visit https://www.experian.com/business/products/experian-link.

Published: July 26, 2022 by Kathleen Peters

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